dp_2025_02_01 - 15

issue, the dairy checkoff partnered with
General Mills, Minneapolis, to create YoBark,
thereby expanding yogurt's presence in the
snacking category.
YoBark is a refrigerated, perishable finger
food that combines the creaminess of yogurt
with the crunchy texture of Nature Valley
Granola, a brand of General Mills, offering a
multi-sensory flavor experience. The product
starts with a bark base made with dried nonfat
Greek yogurt (whey protein concentrate,
condensed nonfat milk and cultures - not live
and active cultures). One serving is an excellent
source of calcium and a good source of vitamins
A and D.
" Research shows that 95% of teens do not
get enough vitamin D, " Urban said. " Moms often
act as gatekeepers for household purchases,
but it's crucial that the product also appeals to
their tweens. We found that YoBark meets the
health standards moms want while offering a
fun, snackable form
that tweens enjoy.
It's also designed
to be shareable,
tapping into tweens'
social interactions. "
Daniel McFadden, senior brand manager at
General Mills, added, " The product was four
years in the making. It was difficult to break
from the traditional yogurt form. "
In addition to YoBark, General Mills is also
rolling out Yo-Bites Dairy Snacks, which are
soft, squishy, bite-sized, fruit juice-infused
pieces in kid friendly characters. Also, made
with dried nonfat Greek yogurt, Yo-Bites come
in PAW Patrol Strawberry and SpongeBob Mixed
Berry. One serving, about 1 oz, is equivalent to
12 pieces, and is a good source of calcium and
vitamin D. Both concepts are sold in stand-up,
recloseable pouches, to make it easy to grab a
handful or split with a friend or two.
DAIRYPROCESSING.COM | JAN-FEB 2025 15
J&J Snack Foods Corp
https://www.epiplastics.com/index.html http://www.epiplastics.com http://www.DAIRYPROCESSING.COM

dp_2025_02_01

Table of Contents for the Digital Edition of dp_2025_02_01

dp_2025_02_01 - Intro
dp_2025_02_01 - FC1
dp_2025_02_01 - FC2
dp_2025_02_01 - 1
dp_2025_02_01 - 2
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