dp_2025_02_01 - 10

Beyond convenience, consumers are looking
for snacks to keep things interesting.
by Donna Berry | donnaberry@dairy-food.com
Technology
and global
connectivity
have enhanced
culinary
exploration,
especially
for younger
consumers. "
Shelley Balanko,
Hartman Group
oday's consumers are snacking more
than sitting down for a square meal. They
are seeking variety and experience. And
while nutrition matters, sometimes snacking is
all about a little luxury.
T
" Consumers worldwide are snacking on
the go more frequently than last year, with a
notable rise in those typically eating snacks
while traveling, " said Lu Ann Williams, global
insights director, Innova Market Insights, The
Netherlands. " Younger consumers are especially
inclined to snack away from home more than
once a day compared to older generations.
Additionally, there is a growing demand for
protein-rich snacks. "
Dairy products check all the boxes. From
single-serve yogurt pouches to a string of
cheese to an ice cream bar, dairy
foods are convenient, portable
snacks. The creamy, neutral
base of milk serves as
a canvas for flavor and
texture innovation to keep
consumers interested.
FLAVOR
ADVENTURES
More than threefourths
(76%)
of consumers are
10 JAN-FEB 2025 | DAIRYPROCESSING.COM
replacing meals with snacks, according to the
Future of Snacking 2024 report from Hartman
Group, Bellevue, Wash. Flavor is a major factor.
" Our research on snacking culture signals
that consumers are looking beyond onedimensional
flavors for complex, layered taste
profiles, " said Shelley Balanko, senior vice
president at Hartman Group. " Additionally,
globally inspired flavors like the spices found
in Asian, Middle Eastern and Latin American
foods have been gaining popularity for some
time. Technology and global connectivity have
enhanced culinary exploration, especially for
younger consumers. "
Hartman Group's research shows that 12%
of Gen Z and 14% of Millennials have purchased
" global snacks " in the past three months (vs.
7% for Gen X and 4% for Boomers). This shift
toward adventurous flavors signifies a broader
movement toward snacks that offer both taste
innovation and cultural richness. Think kefir,
frozen mochi and even cheese.
Cheese Bits, Riverbank, Calif., markets
wasabi-seasoned Cheese Bits Mozzamini Pearls.
The artisan cheese has a milky flavor that
resembles a fusion of fresh mozzarella and mild
provolone. The wasabi provides a kick new to
the snacking cheese space.
Kefir, the traditional Eastern European
fermented probiotic dairy beverage, is also
Business Wire
http://www.DAIRYPROCESSING.COM

dp_2025_02_01

Table of Contents for the Digital Edition of dp_2025_02_01

dp_2025_02_01 - Intro
dp_2025_02_01 - FC1
dp_2025_02_01 - FC2
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