Dairy Processing - September/October 2024 - 77

equivalent. That is why IDFA is recommending processors and
distributors work with schools to remove barriers and make
real lactose-free milk widely available.
NEW GUIDELINES
The federal government can also give lactose-free a
needed boost by making it more central in the 2025-2030
Dietary Guidelines for Americans report due out next year.
Rather than burying lactose-free mentions deep in the
dietary recommendations, it should be central to all dairy
messaging and recommendations in the report.
Despite these challenges, sales of lactose-free milk
in schools increased from 0.2% in 2022 to 0.6% in 2023 as
school milk processors make new products available to
schools to meet the needs and preferences of American
students. Processors are installing new lactose-free lines in
existing bottling plants. Some processors are considering
converting entire conventional HTST plants to lactose-free
milk to keep up with rising demand.
The lactose-free market is booming
because consumers are realizing they
can get a high-protein and low-sugar
beverage option without discomfort for
those who experience lactose sensitivity. "
The lactose-free market is booming because
consumers are realizing they can get a high-protein and
low-sugar beverage option without discomfort for those
who experience lactose sensitivity. As a result, lactosefree
volume was up 11.6% in 2024 through May, while
alternatives were down 4.7%. Case in point: lactose-free
milk has consistently outpaced the almond category in
gallons and dollars over the past five years.
But when will the federal government catch up?
Although most shoppers have never tried lactosefree
options, a majority across the political spectrum
support US government funding to ensure lactose-free
milk is more available in schools. Making lactose-free
products more available across all channels - retail,
schools, military, institutions, food service - will lead
to increased sales and meet the needs of consumers who
experience lactose sensitivity.
The International Dairy Foods Association (IDFA),
based in Washington, DC, represents the nation's dairy
manufacturing and marketing industry, which supports
more than 3 million jobs.
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Dairy Processing - September/October 2024

Table of Contents for the Digital Edition of Dairy Processing - September/October 2024

Dairy Processing - September/October 2024 - Intro
Dairy Processing - September/October 2024 - 1
Dairy Processing - September/October 2024 - 2
Dairy Processing - September/October 2024 - 3
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