Dairy Processing - September/October 2024 - 59
transfer labels, noted dairy is one of the markets in which
protecting contents from light to prevent spoilage, nutrient
loss and flavor change has made it a challenge to transition to
recyclable clear PET packaging.
The company also pointed out many brands package
products in white or colored PET, which the USPP lists as
problematic and unnecessary. Clear PET packaging has a
lower carbon footprint, can be recycled multiple times and is
accepted in more recycling systems.
Brook + Whittle said its patented solution also allows
companies to move away from using problematic plastics,
and shared that the shrink sleeve was designed to be fully
compatible with existing recycling processes.
Tyler Matusevich, the company's director of sustainability,
said the company is committed to packaging solutions that
emphasize aesthetics, performance, cost and sustainability.
" After eight years of R&D, we have developed a patented
solution that utilizes a crystallizable shrink sleeve, our
GreenLabel de-inkable inks and a functional barrier coating, "
Matusevich said. " We successfully conducted multiple
There is a growing number of
consumers that want to decrease the
amount of plastics in packaging. "
Murray Bain, Stanpac
commercial-scale trials to ensure the correct sortation and
recyclability of this light-blocking shrink sleeve. Alongside
the recyclability benefits of this solution, we expect our
customers will benefit from switching to clear PET and lower
their extended producer responsibility (EPR) eco-modulation
fees in the future. "
Daryl Northcott, executive vice president at Brook +
Whittle, said the patent marked a significant milestone.
" We are currently supplying commercial-scale orders
and are working closely with multiple brands to ensure a
smooth transition to this product, " Northcott said. " Being
first to market with this patented solution is a testament to
our ongoing commitment to leading the way in sustainable
packaging and driving the industry forward. "
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Dairy Processing - September/October 2024
Table of Contents for the Digital Edition of Dairy Processing - September/October 2024
Dairy Processing - September/October 2024 - Intro
Dairy Processing - September/October 2024 - 1
Dairy Processing - September/October 2024 - 2
Dairy Processing - September/October 2024 - 3
Dairy Processing - September/October 2024 - 4
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