Dairy Processing - September/October 2024 - 26

According to Ashley Koren,
director of sales at Cloverland
Dairy, fluid dairy consumption
has been declining for decades.
However, consumption of higherfat
and value-added dairy products
has increased over the past 10-plus
years.
Cloverland
Farms Dairy
headquarters in
Baltimore.
convenience stores found throughout Maryland,
Delaware, Virginia, Pennsylvania, New Jersey,
West Virginia and North Carolina. Royal Farms
opened its first store in Baltimore, in 1959.
The name was chosen when Cloverland Farms
Dairy merged with Royal Dunloggin Dairy in
1968. In September, Royal Farms celebrated
the grand opening of its 300th store location, in
Millersville, Maryland.
Cloverland's mission is to provide
outstanding quality and service second to
none for its customers. Cella said the company
accomplishes this by building and fostering
an exceptional workplace for its 300-plus
employees, exceeding all federal and state
quality regulations, engaging in community
involvement, operating ethically without
compromise, and maintaining a resultsoriented
environment.
" Cloverland strives for continuous
improvement in processes and innovation, and
encourages our employees to share ideas, " he
added. " The pride in Cloverland
Dairy is showcased in our
quality products. "
FOCUS ON ESL
The future of ESL
dairy products
looks promising
due to several
factors that align
with consumer
trends and
advancements in
food technology.
26 SEP-OCT 2024 | DAIRYPROCESSING.COM
" Plant-based and alternative
milks and creamers have grown in
popularity, taking space away from
traditional dairy, " Koren said. " In the
dairy space, the fear of consuming higher fat
content has faded with consumers and 'diet
culture' is no longer a focus. Consumers are
looking for quality and taste for recipes and
general consumption. "
Koren noted that fluid dairy consumption
has eroded due to the availability of alternative
plant-based options, shelf-life concerns and
other factors. ESL allows for a longer shelf life
- up to 90 days - allowing consumers who
do not use large amounts to keep it on hand
without worrying about it spoiling too quickly.
Retailers also may keep their shelves stocked
longer, reducing wasted products.
" ESL lactose-free options have also grown
in popularity, " Koren added. " Consumers
value taste, nutrition and sustainability when
shopping for dairy products. ESL packaging
versus traditional dairy packaging reduces
waste and helps the environment, which is very
important to certain consumers. "
Advancement in the processing of these
products has steadily progressed over the past
few years, with more customers demanding
ESL options. The global ESL milk market was
valued at $1.15 billion in 2023 and is expected to
reach $2.13 billion by the end of 2030, according
to Verified Market Research.
Cella said Cloverland thinks that ESL is the
future of fluid dairy, and the company is focused
on investing and growing its ESL product line.
" ESL products benefit the consumer,
manufacturer and retailers by providing a longer
shelf life, maintaining nutrition, and reducing
loss and shrink, " he said. " With a shelf life
four times that of fresh products, ESL enables
manufacturers to serve a larger geographic area,
grow their brand, enter new product categories
Cloverland Farms Dairy
Dairy Processing - September/October 2024

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