Dairy Processing - September/October 2024 - 16

" As demographic makeup changes,
the product mix in the US will change,
and with it, the demand for dairy
components like milk fat and skim
solids, " noted Terrain's senior dairy
analyst Ben Laine.
Consumer trends support foods
that are both healthy and indulgent,
and consumers show willingness to
compromise on indulgence for healthier
food. Dairy trends show that dairy products
offer the best of both worlds, including
ice cream and frozen yogurt with active
health claims.
of holistic health for nearly two-thirds of
consumers.
New dairy products with mental health
benefits include an Italian dairy product
that contains valerian to promote sleep and
relaxation, along with vitamin B6 to address
tiredness and fatigue.
In the coming decades, there will be more
older Americans than children, and population
growth will be driven more by immigration
than by natural rate, according to a report from
economic firm Terrain.
The report explains that as consumers age,
they become interested in maintaining health
and enjoying retirement, seeking out healthy
aging products and nutrition shakes.
The versatility of dairy is one factor driving
its growing popularity, according to Dykes.
" That love for dairy is especially important
now, when so many shoppers are careful with
their spending, underscoring that dairy remains
affordable and nourishing to consumers at all
income levels, " Dykes said.
Product innovation is also helping to keep
the category strong, he explained.
" Americans and consumers around the world
are rediscovering the joys of their favorite dairy
food while finding new, innovative products that
meet specific nutritional and health needs, " he
said. " Today's dairy is different because dairy
is evolving. All of US dairy should be proud of
this growth. "
16 SEP-OCT 2024 | DAIRYPROCESSING.COM
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Dairy Processing - September/October 2024

Table of Contents for the Digital Edition of Dairy Processing - September/October 2024

Dairy Processing - September/October 2024 - Intro
Dairy Processing - September/October 2024 - 1
Dairy Processing - September/October 2024 - 2
Dairy Processing - September/October 2024 - 3
Dairy Processing - September/October 2024 - 4
Dairy Processing - September/October 2024 - 5
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