Dairy Processing - September/October 2024 - 14

has all of that and more in one affordable glass
that helps runners fuel, build lean muscle, and
rehydrate and recover post-run. "
DIETARY GUIDELINES
The Dietary Guidelines for Americans (DGA),
2020-2025, recommend individuals consume 2
to 3 cup equivalents of dairy products per day
depending on their age, gender and level of
physical activity.
One cup of fluid cow's milk, 1 cup of yogurt,
1.5 oz of natural cheese, or 2 oz of processed
cheese each contribute 1 cup equivalent toward
meeting daily dairy recommendations. One cup
of fortified soy beverage also counts as 1 cup
equivalent of dairy product. Other plant-based
products bearing two-part names (almond milk,
rice milk, coconut milk, oat milk, hemp milk
and others) are not included as part of the dairy
group, because their overall nutritional
content is not similar to that of
dairy milk.
The dairy aisle
ranks No. 1 in
dollar sales across
all 37 edible aisles
at retailers.
Circana
Despite government and
industry efforts, about 90% of
the US population does not
meet the Dietary Guidelines'
dairy recommendations.
IDFA submitted comments
to the 2025 Dietary Guidelines
Advisory Committee (DGAC) urging
the panel to maintain and enhance dairy's
role as a core component of a recommended
healthy diet for Americans. IDFA also urged the
DGAC to restore dairy to its draft conclusions
on dietary patterns associated with favorable
14 SEP-OCT 2024 | DAIRYPROCESSING.COM
outcomes for body weight and obesity in adults.
The DGAC - a committee of 20 nationally
recognized nutrition and public health experts
- is reviewing the current body of nutrition
science and developing a scientific report to
inform the federal government's development
of the 2025-2030 DGA. The DGAC is expected to
publish its report in late 2024.
In written comments, IDFA highlighted
the latest science demonstrating dairy is a key
component of healthy eating patterns associated
with better health outcomes. IDFA noted
that the preponderance of scientific evidence
contradicts the outdated DGA recommendation
that Americans avoid dairy at higher fat levels.
" Dairy products are an unparalleled source
of essential nutrients that support health across
all life stages, " said Roberta Wagner, senior vice
president of regulatory and scientific affairs,
IDFA. " Ensuring a variety of dairy products
are accessible to everyone will promote
healthier dietary patterns and better health
outcomes nationwide. "
HEALTH CONSCIOUS
One of the areas affecting consumers'
relationship with dairy is health. This drives
consumer trends toward products for personal
health and wellbeing. Claims for several health
benefits that can be tied to nutrients in dairy
products are expanding, according to Innova
Market Insights. These include joint health, skin
health and brain health.
Holistic health also offer opportunities
for dairy products. Mental wellbeing is part
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Dairy Processing - September/October 2024

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