Dairy Processing - September/October 2024 - 10

Changing
consumption
An aging population and a stronger emphasis on
health is affecting how consumers approach dairy.
by Kristen Putch | kputch@sosland.com
T
here has been a notable shift in
Americans' preferences for dairy
products in recent years, influenced
by a variety of factors. Younger generations,
particularly Millennials and Gen Z, are more
likely to reduce dairy consumption, often driven
by sustainability and wellness trends. This
contrasts with older generations, who tend to
keep traditional dairy products in their diets.
Overall, while dairy remains a significant
part of many Americans' diets, the landscape
is changing, with growing demand for more
conscious consumption.
OVERALL GROWTH
Data from the US Department of Agriculture
(USDA) reports per capita consumption of all
10 SEP-OCT 2024 | DAIRYPROCESSING.COM
dairy products reached 653 lbs per person in
2022, 63 lbs above the historical average dating
back to 1975, when USDA began tracking per
capita dairy consumption.
" If it's made with dairy and it can fit on
a plate, in a bowl, or in your favorite mug,
chances are Americans are loving it more than
ever before. Today's dairy is different because
dairy is always evolving to give Americans what
they crave, " said Michael Dykes, president and
chief executive officer, International Dairy
Foods Association (IDFA). " The data from
USDA demonstrate how consumers continue
to choose dairy products even as they exercise
cost-conscious shopping, illustrating how dairy
remains affordable and accessible to all people.
Dairy is more than a food or beverage - it has
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Dairy Processing - September/October 2024

Table of Contents for the Digital Edition of Dairy Processing - September/October 2024

Dairy Processing - September/October 2024 - Intro
Dairy Processing - September/October 2024 - 1
Dairy Processing - September/October 2024 - 2
Dairy Processing - September/October 2024 - 3
Dairy Processing - September/October 2024 - 4
Dairy Processing - September/October 2024 - 5
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