Dairy Processing - September/October 2023 - 9

that we ingest with the product, " Burrington
said. " They also contribute fermentation
byproducts, such as bioactive peptides, in aged
cheese that support good health. "
For products with added probiotics, dairy
can be a great delivery system to provide good
bacteria that will help support a healthy gut and
immune system.
" These products have been a part of our
diets for centuries, but mainstream consumers
are just beginning to understand the benefits
to gut health and wellness now through more
media presence, " she said.
Milk contains 13 essential nutrients: protein,
calcium, Vitamin D, phosphorous, Vitamin A,
riboflavin, potassium, pantothenic acid, niacin,
Vitamin B12, zinc, selenium and iodine. Dry
milk ingredients, such as nonfat dry milk and
whole milk powder, also have the same essential
nutrients, other than Vitamins A and D, because
nonfat dry milk is not fortified like skim milk
would be, according to Burrington.
" You would think that by now we must
know everything about milk and dairy
products, but the truth is we are discovering
new functional components every day through
continued research. "
ADPI launched " The Strong Inside "
campaign, developed by its members, out
of a desire to build awareness and improve
the perception of proteins from milk with
consumers.
" As most dairy marketing is focused on fluid
milk, the campaign is unique in that it focuses
on utilizing the proteins from milk in everyday
life for different lifestyles, such as being active,
being healthy, or for weight management, "
said Tara Anderson, ADPI vice president of
marketing and events. " The word whey remains
unfamiliar with consumers, and the goal is
to educate that proteins from milk are complete
proteins, containing all essential nutrients, as
well as a high-quality protein at a lower cost
point for purchasing consumers. "
The campaign has primarily been a digital
marketing effort, Anderson said, to engage
These
products have
been a part of
our diets for
centuries, but
mainstream
consumers are
just beginning
to understand
the benefits
to gut health
and wellness. "
KJ Burrington, American
Dairy Products Institute
DAIRYPROCESSING.COM | SEP-OCT 2023 9

http://www.DAIRYPROCESSING.COM

Dairy Processing - September/October 2023

Table of Contents for the Digital Edition of Dairy Processing - September/October 2023

Dairy Processing - September/October 2023 - Intro
Dairy Processing - September/October 2023 - 1
Dairy Processing - September/October 2023 - 2
Dairy Processing - September/October 2023 - 3
Dairy Processing - September/October 2023 - 4
Dairy Processing - September/October 2023 - 5
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