Dairy Processing - September/October 2023 - 8

Healthy
connection
More consumers are finding value in the link between food and health.
by Pamela Accetta Smith | pasmith@sosland.com
G
one is yesterday's one-size-fits-all
strategy for health and eating.
" Today's consumers seek
customized approaches to support their overall
health and well-being, with products made to
support their unique needs and fit seamlessly
into their daily routines, " said Vaughn DuBow,
global director of marketing - microbiome
solutions, ADM, Chicago. " This is thrusting the
gut microbiome into the spotlight, as consumers
recognize the role their gut and digestive health
play in their physical and emotional well-being.
In fact, 76% of global consumers recognize a link
between their digestive and overall health. "
Dairy and alternative dairy brands that
leverage this increasing interest in gut health
and bring innovative offerings targeting gut
support to the market will find success with
today's consumers, DuBow said.
" Many consumers already perceive a strong
connection between gut health and certain dairy
products, such as yogurt and kefir, " he said.
" More offerings across the dairy category that
incorporate microbiome-supporting solutions,
such as prebiotics, probiotics and postbiotics,
can help check the boxes for both personalized
wellness support, as well as provide excellent
sensory experiences. We see this emerging, for
example, with ready-to-drink (RTD) dairy-based
shakes containing postbiotics, as well as fiberforward
frozen treats. "
8 SEP-OCT 2023 | DAIRYPROCESSING.COM
As consumers demand more
support for their gut health, the
dairy and alternative dairy industry is
evolving to respond.
DuBow anticipates further research on
prebiotic fiber to highlight its ability to bolster
innovation in the dairy and alternative dairy
spaces, respectively. In the realm of probiotics,
accelerated research into strain-specific benefits
helps address consumers' increased demand for
personalized solutions.
In the dairy space, DuBow said, postbiotics
are critical to achieving both functional and
delicious offerings.
" Containing nonviable microorganisms,
postbiotics can withstand various harsh
processing conditions typically found in
the development of dairy products, such as
pasteurization and high heat, " he said.
DAIRY'S ROLE IN WELLNESS
The traditional role that dairy plays in
supporting gut health is through cultured dairy
products. Dairy products also contribute many
macro and micronutrients that contribute to
health and wellness, according to KJ Burrington,
vice president of technical development for the
Elmhurst, Ill.-based American Dairy Products
Institute (ADPI).
" The live and active cultures in [cultured
dairy] products can help us to digest the lactose
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Dairy Processing - September/October 2023

Table of Contents for the Digital Edition of Dairy Processing - September/October 2023

Dairy Processing - September/October 2023 - Intro
Dairy Processing - September/October 2023 - 1
Dairy Processing - September/October 2023 - 2
Dairy Processing - September/October 2023 - 3
Dairy Processing - September/October 2023 - 4
Dairy Processing - September/October 2023 - 5
Dairy Processing - September/October 2023 - 6
Dairy Processing - September/October 2023 - 7
Dairy Processing - September/October 2023 - 8
Dairy Processing - September/October 2023 - 9
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