Dairy Processing - September/October 2023 - 50

PACKAGING
Labeling on the packaging can drive a lot
more loyalty and desire to buy and consume
the product and assure the consumers
they are making the right choice. "
Pedro Goncalves, Tetra Pak
technology is improving, and new
substrates are being tried out of necessity
from the raw material shortages
the industry has faced, as well as
sustainability mandates, said Leslie
Williams, vice president of business
development, Source Wurx.
" There are ways to differentiate
on shelf. However, customization can
generate increased costs that require
evaluation and trialing in each unique
production environment, " Williams
said. " Digital technology brings the
opportunity for limited-time offers,
brand collaboration and special designs.
You can easily promote your brand's
anniversary year or create a label with a
seasonal theme without adding the cost
of printing plates for an item that will not
be repeated. "
In terms of recycling, Williams said
there are innovative upcycled materials
effectively vary messaging on products, which Goncalves said
is a missed opportunity.
" It's not only the variations, but the power to tell the story
on the package that becomes something really interesting, "
Goncalves said. " Labeling on the packaging can drive a lot
more loyalty and desire to buy and consume the product and
assure the consumers they are making the right choice. "
ROOM FOR CREATIVITY
Overall, dairy products are produced in challenging
environments that can limit options for labeling, but digital
coming for butter products, and the company is currently
trialing them for viability. They are also trialing APR-approved
film labels for HDPE milk containers.
Maintaining color quality on labels is
another consideration.
" Color management from run to run, as well as
management across all packaging types, is critical to
ensure brand equity, " Williams said. " Source Wurx manages
all different print technologies across all substrates, we dial
in the color in the graphic development stage and manage
the proofing process to ensure consistency. We have
long-standing relationships with our printers
and through on-site press approvals and
sampling procedures. If there is a color
question, we hear about it on the front
end. We also make sure to put eyes on all
press run samples and compare across
all the different types of packaging in our
client's portfolio for verification. "
NEXT-GENERATION IML
LABELING
MCC Verstraete's specialty is in-mold
labeling (IML). The company sees it as a
growing technology as the dairy industry
becomes more familiar with the option,
said Mathieu Nieuwenhuyse, general
manager for the Americas region. The
50 SEP-OCT 2023 | DAIRYPROCESSING.COM
Tetra Pak, MCC Verstraete

http://www.DAIRYPROCESSING.COM

Dairy Processing - September/October 2023

Table of Contents for the Digital Edition of Dairy Processing - September/October 2023

Dairy Processing - September/October 2023 - Intro
Dairy Processing - September/October 2023 - 1
Dairy Processing - September/October 2023 - 2
Dairy Processing - September/October 2023 - 3
Dairy Processing - September/October 2023 - 4
Dairy Processing - September/October 2023 - 5
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