Dairy Processing - September/October 2023 - 20
Hilmar's Headquarters
and Innovation Center
is a LEED Platinumcertified
building.
represents our unwavering commitment to dairy,
which is core to our heritage and future, " he
said. " The split in the droplet conveys that our
innovation processes turn milk into cheese and
ingredients.
" The wave that begins in the letter 'H' and
extends through the wordmark symbolizes
sustainability, water and stewardship, also
inferring the flow of milk or water and a path
forward. The colors in our logo were selected to
evoke strength, trust and stability with blue, and
the green speaks to a focus on the environment
and a connection to agriculture, " Jensen said.
The rebranding effort further demonstrates
the company's commitment to growth
while maintaining its heritage
and purpose to " improve
lives together. "
" Our first step in
communicating our
rebranding was to contact
our customers in advance
to answer any questions
they had about the efforts, "
Jensen said. The company
launched the new brand at
IFT FIRST Annual Event and
Expo in Chicago, in July. With a new
booth representing the updated look,
the company has also created a single website
for both cheese and ingredients and updated
marketing and corporate communication
materials. The company will continue to roll
20 SEP-OCT 2023 | DAIRYPROCESSING.COM
out the logo and brand to its packaging, internal
documents and signage over the next year.
Jensen said feedback from customers
and the industry has been overwhelmingly
positive for the company's refreshed look,
with comments that the brand has a more
modern and progressive appearance that better
represents how Hilmar is perceived.
BREAKING GROUND
Last fall, Hilmar broke ground on a new facility
in Dodge City, Kan.
The $600-plus million facility features
technology geared toward conservation and
sustainability. The company joined the US
Dairy Stewardship Commitment to achieve
industrywide neutral GHG emissions, optimize
water usage and improve water quality by 2050.
The new plant makes use of instruments and
control systems that minimize energy usage and
the amount of water needed to keep the facility
clean, and recycled water will clean the plant
and equipment, and reclaim waste heat.
The new site also includes native and
drought-tolerant landscaping that will decrease
the facility's greenhouse gas footprint and
minimize water use.
" Demand for our cheese and whey
ingredients in the marketplace is very strong, "
Jensen said. " Dodge City will produce cheese
and whey protein. This growth is a direct
result of our momentum and progress toward
achieving our strategic goals. "
http://www.DAIRYPROCESSING.COM
Dairy Processing - September/October 2023
Table of Contents for the Digital Edition of Dairy Processing - September/October 2023
Dairy Processing - September/October 2023 - Intro
Dairy Processing - September/October 2023 - 1
Dairy Processing - September/October 2023 - 2
Dairy Processing - September/October 2023 - 3
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