Dairy Processing - September/October 2023 - 14

Notably,
we've seen
consumers
are looking
to lead a
healthier
lifestyle than
they were prepandemic. "
Kristie
Leigh, Danone
North America
such as kefir and yogurt, because not only do
they provide a source of probiotics, but they
offer more nutrients than other beverages like
kombucha or probiotic soda, " she said. " Most
fermented dairy products are good to excellent
sources of protein, which is important for
satiety, and excellent sources of calcium for
bone health. In addition, kefir is an excellent
source of vitamin D, a nutrient many Americans
needs more intake of. "
GUT HEALTH
In the realm of dairy products, Leigh said
Danone has noticed a rising trend in consumers
valuing gut health and nutrition.
" The conversation around gut health has
recently exploded, with hashtags like #GutTok
reaching more than 983 million views on
TikTok, " she said. " Consumers, particularly
women, are seeking dairy options that
contribute to a healthy gut. We're proud to see
consumers embracing this topic through candid
conversations, signifying a shared journey
toward better gut health. "
Additionally, Leigh said Danone's mission
and portfolio seamlessly address consumers'
heightened emphasis on health, wellness and
nutrition.
" Consumers are increasingly prioritizing
nutrition and are beginning to understand how
food impacts overall well-being, " she said.
" Notably, we've seen consumers are looking
to lead a healthier lifestyle than they were
pre-pandemic. "
In the company's State of Nutrition Equality
Study, which was released in June, findings
underscore how consumers are increasingly
valuing nutrition, and that dairy plays an
important role.
" Across all survey respondents, consumers
ranked yogurt/yogurt beverages as a top food
that they consider nutritious, " Leigh said.
" We are continuing to stay ahead of the latest
trends in dairy so we can continue to meet
consumer needs. "
Balancing
indulgence
While there has been an explosion
of better-for-you snacks, indulgence
remains consumers' primary
reason for snacking, according to
David Walsh, vice president, membership
and communication, SNAC
International. Walsh highlighted the
most significant trends driving the
snack world's momentum at Pack
Expo Las Vegas in September.
Nearly half (49%) of consumers
are snacking three-plus times a day,
Walsh said, up 8% in the last two
14 SEP-OCT 2023 | DAIRYPROCESSING.COM
years. Younger generations like millennials
and Gen Z are driving this
trend.
Fifty-four percent of consumers
want a snack as a treat, according to
Mintel, while only 22% are motivated
by health. Walsh observed that
this gap may be due in part to inflation,
and that consumers will opt
for more better-for-you snacks once
their purchasing power increases.
" Indulgence will never go anywhere;
sometimes consumers just
want their favorite snack, " he said.
" But better-for-you is definitely still
alive and well. "
Trending better-for-you snack
attributes include prebiotics, probiotics,
antioxidants and a serving
of fruit or vegetables. Allergen-free
and allergen-friendly snacks also
posted strong dollar (25%) and unit
(8.7%) growth as did plant-based
protein. Protein as a whole continues
to perform exceptionally well,
with snacks offering 15-plus grams
of protein growing 40%.
" There's really a group of consumers
that will pay more for their
healthier snacks, so this just shows
they're putting their money where
their mouth is, " he said.
Dave Gordon
http://www.DAIRYPROCESSING.COM

Dairy Processing - September/October 2023

Table of Contents for the Digital Edition of Dairy Processing - September/October 2023

Dairy Processing - September/October 2023 - Intro
Dairy Processing - September/October 2023 - 1
Dairy Processing - September/October 2023 - 2
Dairy Processing - September/October 2023 - 3
Dairy Processing - September/October 2023 - 4
Dairy Processing - September/October 2023 - 5
Dairy Processing - September/October 2023 - 6
Dairy Processing - September/October 2023 - 7
Dairy Processing - September/October 2023 - 8
Dairy Processing - September/October 2023 - 9
Dairy Processing - September/October 2023 - 10
Dairy Processing - September/October 2023 - 11
Dairy Processing - September/October 2023 - 12
Dairy Processing - September/October 2023 - 13
Dairy Processing - September/October 2023 - 14
Dairy Processing - September/October 2023 - 15
Dairy Processing - September/October 2023 - 16
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Dairy Processing - September/October 2023 - 18
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