Dairy Processing - September/October 2023 - 10

consumers in social media spaces by
utilizing influencers from the food and
fitness communities, as well as driving
traffic to the campaign's website with
digital marketing ads on Google and
other well-traveled spaces online.
Proteins from milk, Anderson said,
are nature's complete protein - naturally
derived, readily available, sustainable and
The Strong Inside
campaign from the
American Dairy Products
Institute (ADPI) aims to
help consumers make
informed choices
when consuming protein.
powerfully potent.
Beyond nutrition, there is an increasing
amount of data and information to demonstrate
a bioactive role for dairy components in
adults. Milk-derived bioactive peptides (BAPs)
possess several potential attributes in terms of
therapeutic capacity and nutritional value.
" As we discover more about the bioactive
properties of milk and dairy products, I think we
will discover that they are uniquely designed to
help support gut health and overall health for all
age groups, " Burrington said.
FERMENTED PHENOMENON
Danone was founded more than 100 years ago
on a breakthrough concept at the time: that
fermented foods and the bacteria they contained
could help bring health to all.
" Studies show that our bodies host trillions
of microorganisms which are vital to our wellbeing
and may influence how we sleep and even
our energy levels, " said Kristie Leigh, director
of health and scientific affairs at Danone North
America, White Plains, NY. " Dairy products
like yogurt are often effective when it comes to
delivering probiotics, allowing higher levels of
probiotics to reach the intestine. What's more,
they often contain essential nutrients and work
to support digestion by helping to promote gut
health as part of one's wellness routine. "
Danone places the gut and microbiome at
the core of its health strategy to deliver the
company's mission of " bringing health through
food to as many people as possible " with brands
such as Activia taking center stage.
Activia is a probiotics pioneer, leading the
way in probiotics research for 20 years
as the No. 1 gut health brand in the
US and No. 1 doctor recommended
probiotic food and beverage
brand, according to Leigh.
When Activia launched in 2006,
the majority of consumers had
not even heard of probiotics,
but today that has changed.
In a recent study, 75% of
respondents noted they were
familiar with probiotics. As
a result, Danone has seen
increased consumer focus on
gut health, ultimately leading
to increased demand for these
products and the continued
growth of Activia.
While probiotics are a
primary focus, Leigh said,
Activia yogurts contain
essential nutrients like calcium
and vitamin D, are available in
various flavors and formats,
and offer a convenient and
enjoyable way to incorporate
essential nutrients as part of
10 SEP-OCT 2023 | DAIRYPROCESSING.COM
ADM
http://www.DAIRYPROCESSING.COM
Dairy Processing - September/October 2023

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