SUPPLY CHAIN can launch a new flavor and get instant feedback. It allows you to tweak your innovation strategy and can help inform future innovation. " The direct-to-consumer platform is one of several recent e-commerce investments. The company launched Honest to Goodness in March 2021, which was its first brand to be sold exclusively across online channels. Featuring coffee creamers made with vanilla sourced from Madagascar, Danone is using online displays to highlight the brand's social and environmental initiatives. " With the virtual shelf, you can develop a strategy or storytelling narrative that's more in depth than what you can do in the brick-and-mortar world, " Cole said. Danone's focus on storytelling expands beyond its first digital-only smooth OPERATOR introducing DELIVERING VITAL NEWS TO DAIRY PROCESSING DECISION MAKERS. The Operations Update newsletter provides information on production, engineering, packaging, maintenance and sanitation to help operations, engineering and plant-level management make informed decisions. Subscribe to the free Dairy Processing Operations Update newsletter SIGN UP AT dairyprocessing.com/newsletter_subscriptions 52 SEP-OCT 2022 | DAIRYPROCESSING.COM ©dusanpetkovic1 - stock.adobe.comhttp://www.dairyprocessing.com/newsletter_subscriptions