Dairy Processing - September/October 2022 - 23
MS: The decision to rebrand arose because
many thought that Marin French was a descriptor
of cheese style, not our company name. Even
locals who know the creamery as " The Cheese
Factory " had some confusion. The new logo
and design reaffirm Marin French Cheese Co. as
the country's oldest cheese company, rooted in a
tradition of artisan French-style cheesemaking in
the unique terroir of Northern California.
The new logo and contemporary packaging
with easy-to-read labels are in colors specific to
each offering, so consumers can find their favorite
cheese more easily.
DP: What new product innovations are on the
horizon for Marin French Cheese Co.?
MS: We introduced Golden Gate in 2021, a washed
rind triple crème cheese that is the first in a new
line of premium artisan cheeses developed for
seasoned cheese lovers and those just starting to
explore the wonderful world of cheese. We are
actively working on extending this product line
as well as innovative additions to our Classic and
Petite lines.
DP: What does your current portfolio include?
MS: Our heritage Brie and Camembert recipes
form the basis of our artisan cheeses in the
Classic, Petite Classic and Petite Reserve
Collections. Exciting ingredients like mustard
seeds, truffles and jalapeños appeal to
adventurous tastes. Their foundation comes from
time-honored techniques going back centuries.
Our soft-ripened classic cheeses - Camembert,
Traditional Brie and Triple Crème Brie - anchor
any cheeseboard. In 2005, Triple Crème Brie
shocked the cheese world as the first American
cheese to win the only gold medal in the Brie
category of The World Cheese Awards in London,
a feat it repeated in 2010. The award marked the
first time an American-made brie surpassed its
European competitors and became the first in a
long line of national and international awards.
Most recently, Golden Gate, the company's newest
cheese, a washed rind triple crème, was awarded
silver in its category at the ACS 2022 awards.
Petite Breakfast is our little cheese
with the big history. It began as a protein
alternative in response to a sudden over
demand for eggs in the 1860s by failed minersturned-dockworkers.
The urgent demand
inspired the Thompsons to quickly develop
a small format fresh brie, skip the aging
room and ship the new unripened " breakfast
Cheese " to the docks. Petite Breakfast is made
the same way today and remains Marin French
Cheese Co.'s bestseller.
Our newest cheese, Golden Gate, was
introduced in 2021. Inspired by the vibrant color
of its namesake San Francisco landmark, Golden
Gate is a washed rind triple crème cheese that
gets its striking color from Brevibacterium linens
DAIRYPROCESSING.COM | SEP-OCT 2022 23
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Dairy Processing - September/October 2022
Table of Contents for the Digital Edition of Dairy Processing - September/October 2022
Dairy Processing - September/October 2022 - Intro
Dairy Processing - September/October 2022 - 1
Dairy Processing - September/October 2022 - 2
Dairy Processing - September/October 2022 - 3
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