Dairy Processing - September 2021 - 66

COMMODITIES OUTLOOK
An uncertain
future
by Nate Donnay | Nate.Donnay@stonex.com
T
ake a stroll down the dairy aisle of any large grocery
store in the United States and look at how much shelf
space is devoted to yogurt, and then look at the variety.
Arguably yogurt has been the fastest evolving and most
diverse dairy product in America over the past 20 years. Greek
style, whole milk, low fat, drinkable, in pouches, glass jars,
whipped, and in as many flavors as you can imagine.
From 1994 to the peak in 2014, US yogurt production
increased 242%. By comparison, cheese production only grew
71% over that time. But the impressive growth has flattened
out since, which is part of the reason we see so much
diversity in the yogurt case. Yogurt makers are constantly
looking for the next big iteration that will reignite the
consumption growth, or at least an iteration that will boost
their market share in a crowded yogurt market.
Sometimes the gears of government turn slowly, and
other times the pace can only be described as glacial.
Sometimes a slow pace is a good thing, but when it comes to
a market that is evolving and innovating as fast as the yogurt
market, rules proposed 10 or 20 years ago no longer match
the commercial reality.
In the United States. the US Department of Agriculture
(USDA) and the Food and Drug Administration (FDA) set
standards of identity for food products, specifying what
qualifies as cheese versus cheese-like product or maple
syrup versus pancake topping. In February 2000 the National
Yogurt Association filed a petition with the FDA to update the
standard of identity for yogurt. It took until 2009 for the FDA
to issue the proposed changes to the standard of identity, and
it took until June 2021 to issue the final language.
A lot has changed since 2009 and some yogurt makers,
now represented by the International Dairy Foods Association
(IDFA), are unhappy with parts of the new standard of
identity and they have filed a formal objection that will trigger
a hearing. As it stands now, the new standards will go into
effect on Jan. 1, 2024, unless they are amended or delayed
even further.
Putting aside the standard of identity issues, the outlook
Yogurt makers look for the next big thing to
boost market share in a crowded market.
66 SEP 2021 | DAIRYPROCESSING.COM
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Dairy Processing - September 2021

Table of Contents for the Digital Edition of Dairy Processing - September 2021

Dairy Processing - September 2021 - Intro
Dairy Processing - September 2021 - 1
Dairy Processing - September 2021 - 2
Dairy Processing - September 2021 - 3
Dairy Processing - September 2021 - 4
Dairy Processing - September 2021 - 5
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Dairy Processing - September 2021 - 7
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