Dairy Processing - September 2021 - 48

PACKAGING
" This push for sustainability overlaps with the
ongoing requirement of optimizing package
cost while maintaining critical package
performance characteristics. "
Darin Gregg, market director - dairy, Winpak
the purpose to communicate the
environmental friendliness of the
product on-pack. Along with this,
Nielsen said the more sustainable
material used in the packaging,
the healthier the product is
often perceived by consumers,
and consumers who are looking
for sustainability in packaging
are often looking for healthier
products.
Vlietstra noted another
interesting trend is for premium
ice cream brands to package
their products in jars. While
this packaging still represents a
tiny percentage of new product
introductions, it is worth noting.
As an example, Talenti
packages their gelato products
in jars that are made of 100%
recyclable plastic. On their
website they also encourage
consumers to reuse the jars
for crafting projects, and they
encourage consumers to post
pictures of how they reused their
jar on social media using the hash
tag #Pintcycling. The company
often reshares submitted photos.
Bain also said new flavors
are being introduced in the dairy
space like never before, and they
are seeing a lot of work going into
their art department to introduce
these flavors on-pack. He said
flavors that used to be seasonal
are staying year-round.
" We are just seeing there is no
break, no seasonality, there are
new flavors being introduced all
the time, " Bain said.
Overall, with consumers and
the industry looking for more
environmentally friendly packaging
solutions, experts agree that
dairy companies that combine
sustainability and health messaging
on packaging will have a leg up on
the competition going forward.
48 SEP 2021 | DAIRYPROCESSING.COM

http://cnginc.com http://www.DAIRYPROCESSING.COM

Dairy Processing - September 2021

Table of Contents for the Digital Edition of Dairy Processing - September 2021

Dairy Processing - September 2021 - Intro
Dairy Processing - September 2021 - 1
Dairy Processing - September 2021 - 2
Dairy Processing - September 2021 - 3
Dairy Processing - September 2021 - 4
Dairy Processing - September 2021 - 5
Dairy Processing - September 2021 - 6
Dairy Processing - September 2021 - 7
Dairy Processing - September 2021 - 8
Dairy Processing - September 2021 - 9
Dairy Processing - September 2021 - 10
Dairy Processing - September 2021 - 11
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