Dairy Processing - September 2021 - 47
" This push for sustainability overlaps with the
ongoing requirement of optimizing package cost
while maintaining critical package performance
characteristics, " Gregg said.
TARGETING CONSUMERS
Kate Vlietstra, global food and drink analyst at
Mintel, agreed that there is an increased interest in
compostable, biodegradable and plant-based materials
being used in frozen dairy packaging. At the same time,
she said consumers need to adjust to the different
look and feel of plant-based packaging. In many cases,
Mintel has seen consumers become more concerned
about the food safety of products when they are made
from recycled materials, and the industry must address
this perception.
Vlietstra said in terms of the information consumers
desire to see on the packaging, they are most interested
in health messaging. Still, she said in Europe they have
seen some sustainability rating systems being tested for
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Dairy Processing - September 2021
Table of Contents for the Digital Edition of Dairy Processing - September 2021
Dairy Processing - September 2021 - Intro
Dairy Processing - September 2021 - 1
Dairy Processing - September 2021 - 2
Dairy Processing - September 2021 - 3
Dairy Processing - September 2021 - 4
Dairy Processing - September 2021 - 5
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