Dairy Processing - September 2021 - 20

Stonyfield uses organic family
farms to supply its milk.
Organic standards ensure
that the cows are healthy
and happy in order to create
a high-quality product.
and organic, " she said. " The yogurt category -
organic yogurt specifically - is booming. Yogurt
sales have increased overall by 2.2% in the
last year, led by strong organic yogurt growth
at +2.7%. Stonyfield is reporting a 4.5% sales
increase, outpacing conventional yogurt brands
by over two times. "
" Truly special
yogurt starts
by seeking
high-quality
ingredients. "
Elizabeth Conover, marketing
director, Stonyfield Organic
Stonyfield carries a strong and proven track
record for prioritizing consumer satisfaction,
efficiency, and product development to produce
superior quality dairy products.
Conover said the company's successful track
record originates with the organic family farms
that supply their milk.
" The quality of our product starts with
the organic family farms that supply our
milk. Organic standards ensure that the cows
producing the milk are healthy and happy,
therefore creating a high-quality product, " she
said. " Our parent company, Lactalis, has also
made significant investments in our Londonderry
processing facility. We have been able to increase
our lines and pack-type production. "
Conover said the company also uses its social
media and CRM efforts to continually connect
with consumers on how to improve current
products, or look for ideas for future innovation.
" We continually communicate our mission
and sustainability efforts with the help of our
digital technology, " she said. " On the farm, we
20 SEP 2021 | DAIRYPROCESSING.COM
are always finding ways to utilize technology to
help farmers everyday - like our OpenTEAM
initiative - an open-source software
platform that supports farmers in measuring
and monitoring soil health and identifying
their specific opportunities to increase soil
carbon sequestration. "
PRODUCTION AND PROGRESS
In 2020, Stonyfield collaborated with Nature's
Path to create two new product lines to satisfy
the entire family, Conover said.
" The first is an organic low-fat yogurt paired
with Natures Path EnviroKidz cereal mix-in, and
the other is a Greek yogurt parfait with fruit-onthe-bottom
and Nature's Path granola mix-in, "
she said.
As far as non-dairy trends, Stonyfield has
offered a soy-based, non-dairy yogurt for many
years. With the variety of plant-based milks now
available, however, Conover said the company
has seen a decline in the popularity of the soybased
category, and therefore made the decision
to discontinue its line of soy-based products this
summer to focus on the dairy side of the business
for single-serve yogurt.
" We do, however, offer a dairy-free
alternative like our delicious fruit and veggie
smoothie pouches ... they are made with only six
simple ingredients and have no added sugar. "
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Dairy Processing - September 2021

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