Dairy Processing - September 2021 - 18

people have supported this mission,
and helped grow the US organic
marketplace to over $60 billion in
annual sales. "
OBSESSIVELY ORGANIC
Stonyfield Organic touts itself
as being " obsessively organic. "
Conover said it means that
consumers should have a choice
about what's in the food they
purchase and consume.
" You should have a choice
about what's in your food. That
requires understanding what's in
it. Food production has changed
a lot over the years. One result is
hundreds of chemicals that could
take the average consumer months
to research, " she said. " We think
it makes more sense to start with
what we trust and work from there.
Organic takes a more stringent
approach to what chemicals or
ingredients are allowed for use in
agricultural practices and in product
formulation. "
" Instead, organic producers 'rely
on natural substances and physical,
mechanical, or biologically based
farming methods' (USDA). Organic
certification assures consumers
During the pandemic, Stonyfield saw
an increase in its multi-serve offerings.
that products were made without
artificial sweeteners, flavors, and
preservatives, and without the use
of persistent chemicals like toxic
pesticides and artificial hormones. "
TRENDS AND CUSTOMER
SATISFACTION
Total food sales, including dairy, saw
a boost in sales during the COVID-19
pandemic as consumers shifted
consumption from out of the home,
to into the home. In 2020, total store
sales grew 10.4%, up five times that
of the previous year. Dairy grew
13.6% in 2020, after flat growth in the
previous year. In 2021, dairy is still
the largest food aisle in the grocery
store, and is up 3.5% over last year.
During the COVID-19 pandemic,
Conover said many consumers
turned to comfort food and taste,
especially with natural cheese and
butter.
" During COVID, we've seen
the strong growth of health claims
within dairy (low-carb, low-sugar,
and no-sugar-added), and the growth
in animal welfare claims, non-GMO

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Dairy Processing - September 2021

Table of Contents for the Digital Edition of Dairy Processing - September 2021

Dairy Processing - September 2021 - Intro
Dairy Processing - September 2021 - 1
Dairy Processing - September 2021 - 2
Dairy Processing - September 2021 - 3
Dairy Processing - September 2021 - 4
Dairy Processing - September 2021 - 5
Dairy Processing - September 2021 - 6
Dairy Processing - September 2021 - 7
Dairy Processing - September 2021 - 8
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Dairy Processing - September 2021 - 10
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