Dairy Processing - November/December 2024 - 18

that Bardeau said interacts with
external light in a way that makes
longer shelf life possible.
" This is helpful for
consumers, our retail partners
and, ultimately, our business, "
she said.
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Of course, that doesn't
mean the packaging must be
strictly utilitarian. Bardeau said
Horizon considers packaging
" an incredibly valuable vehicle, "
because it also expresses the
brand's mission and values.
When Horizon crafted design
elements for its line of Growing
Years products that were
developed for children, she said
every element on the packaging
thoughtfully told an aspect of a
story - with differentiation tied
to benefit-based claims, as well
as artistic elements that point
to the family-centric nature of
the product.
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" Packaging is our single
most impactful touchpoint with
our consumers, so we're very
thoughtful about our packaging
design to ensure we are quickly
capturing consumer attention
while meeting their needs and
evolving interests, " Bardeau
said. " By taking into account
our brand positioning over time,
we know that trust, functional
benefits and premium ingredients
are important to convey to our
consumers on pack. "
Brand identity and insights
go hand in hand, she explained,
because Horizon wants
consumers to have no problem
ascertaining what the brand
is about.
18 NOV-DEC 2024 | DAIRYPROCESSING.COM
www.miuraboiler.com | 888.309.5574
Sharing the results of a recent
consumer survey, Bardeau said
more than 56% of the brand's
consumers think organic, nonGMO,
no hormones and freshness
©Tada Images-stock.adobe.com

http://www.miuraboiler.com/mi/ http://www.miuraboiler.com

Dairy Processing - November/December 2024

Table of Contents for the Digital Edition of Dairy Processing - November/December 2024

Dairy Processing - November/December 2024 - Intro
Dairy Processing - November/December 2024 - 1
Dairy Processing - November/December 2024 - 2
Dairy Processing - November/December 2024 - 3
Dairy Processing - November/December 2024 - 4
Dairy Processing - November/December 2024 - 5
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