Dairy Processing - November/December 2024 - 16

expiration date.
" Cheese packaging has
the capability to respond in
a powerful way - through
innovative design tailored
to address shoppers'
purchasing decisions, "
Klug said.
Brands can capitalize
Cheese
packaging has
the capability
to respond
in a powerful
way - through
innovative
design tailored
to address
shoppers'
purchasing
decisions. "
Travis Klug, Amcor
on their cheese packaging, he added, by using
it as a canvas for sharing important product
and company information that help guide
consumers' buying decisions.
For the eco-conscious shoppers of the
world, sustainability information may be vital,
he noted, with those consumers appreciating
transparency regarding the package and
whether it was made with sustainable practices.
Other consumers, meanwhile, may be
inspired to purchase a cheese product based on
a brand's history or special story.
" Place of origin labeling educates consumers
about where their cheese is produced, " Klug
offered as another example. " This is especially
beneficial for consumers seeking unique
flavors from around the world, or those that
might be interested in supporting locally
produced cheese. "
At its core, cheese packaging exists to
protect and preserve the product, but he
emphasized that it also is capable of creating a
" meaningful connection " with consumers.
Amcor's Amplify finishing technologies,
Klug said, were created to enhance product
performance both when consumers see it and
hold it in their hands.
" Our finishing technologies help our
cheese customers' brands to perform better,
stand out on shelf and create an elevated
consumer experience, all while delivering
consistent operational performance, " he said.
" They are the enabler that creates a product's
first impression. "
The supplier's variety of printing and
finishing solutions, he added, were developed
to bring brands to life and " achieve real
differentiation at the point of sale. "
The company's collaborative innovation
process, Catalyst, is offered in a variety of
formats, including in person at its Innovation
Center, in Neenah, Wisconsin. That's where
Klug said Amcor helps cheese customers
turn market trends and consumer needs into
packaging solutions.
" The range of possibility is endless, " he said.
" Our experience and technological expertise
allow us to bring our customers' aspirations to
life to grow their business. "
MILK MAKEOVERS
The days of grocery store dairy aisles stocked
exclusively with plain gallon and half-gallon
milk jugs are gone. Emerging technologies
have allowed dairy processors to overhaul the
packaging that carries their milk products.
Erica Bardeau, chief marketing officer for
Horizon Organic, said as new brands and valueadded
products enter the market, those changes
have included everything from more paperboard
gable tops, to large size formats, to " fun, eyecatching
shapes. "
At Horizon Organic, Bardeau noted,
packaging designs reflect the brand's " better-foryou "
philosophy.
" We prioritize opportunities to leverage
advancements that help us lean into more
functional and more informative spaces, "
she said.
In terms of practicality, Horizon takes
advantage of a material coloring technology
16 NOV-DEC 2024 | DAIRYPROCESSING.COM
Horizon Organic
http://www.DAIRYPROCESSING.COM
Dairy Processing - November/December 2024

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