Dairy Processing - November/December 2023 - 48

PACKAGING
Prioritizing
transparency
Consumers are looking for dairy packaging to represent authentic sustainability.
by Allison Gibeson | dairyprocessing@sosland.com
F
rom communicating transparency around
environmental claims to using advanced technologies
to improve sustainability, the dairy industry is focused
on responsible practices in the development of packaging.
The scope of this responsibility includes developing
innovations that support multiple initiatives, including
reducing food waste and promoting recycling.
ADVANCING SUSTAINABILITY
Dairy brands often present their
packaging as eco-friendly and
leading in environmental
responsibility, but proving
these claims will be
critical for the industry,
said Jorge Izquierdo,
vice president of market
development for the
Packaging Machinery
Manufacturers
Institute (PMMI),
Herndon, Va.
" Make sure those
attributes are not just empty
48 NOV-DEC 2023 | DAIRYPROCESSING.COM
claims, but true, and that means everything from where they
are sourcing the products to the ingredients and packaging
recyclability, " Izquierdo said.
As such, the use of on-pack carbon reduction claims and
measurements of sustainability, including carbon footprint
reporting, are growing. Information regarding third-party
certifications, recycling information and product origination
data are also important, according to data from Mintel-Tetra
Pak's 2023 Packaging Trends webinar.
The demand for shelf-stable products is only increasing,
and that has led to the use of more modified atmosphere
packaging and innovation in aseptic technologies.
" On the end-user side, they want to see technologies that
extend shelf-life that have the convenience but without all the
additives and preservatives, " Izquierdo said.
The industry is also seeing a movement toward the use
of high-density polyethylene and more recyclable content
in packaging products, but this focus on recyclability often
comes into conflict with other industry trends, Izquierdo
said. As an example, many dairy brands are gravitating
toward more flexible packaging that requires fewer overall
materials, but these packages are often not as easy to recycle.
Additionally, in many instances sophisticated laminations
are being used that offer extended shelf life, but it can be a
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Dairy Processing - November/December 2023

Table of Contents for the Digital Edition of Dairy Processing - November/December 2023

Dairy Processing - November/December 2023 - Intro
Dairy Processing - November/December 2023 - 1
Dairy Processing - November/December 2023 - 2
Dairy Processing - November/December 2023 - 3
Dairy Processing - November/December 2023 - 4
Dairy Processing - November/December 2023 - 5
Dairy Processing - November/December 2023 - 6
Dairy Processing - November/December 2023 - 7
Dairy Processing - November/December 2023 - 8
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Dairy Processing - November/December 2023 - 11
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