Dairy Processing - November/December 2023 - 23

manufacturing
and markets, an
extensive distribution
network and global
contract manufacturing.
Perry's is known
for manufacturing and
marketing its own branded
ice cream products, and a
core aspect of its business
ensures that consumers
can enjoy high-quality ice
cream made to Perry's
exacting standards. Perry's
has also developed an
extensive distribution
system that covers a vast
area, spanning over 100,000
square miles. This ensures
that its products are readily
available to consumers
in a wide geographic
area, contributing to its
popularity and accessibility.
In addition to its branded
products, Perry's is also
involved in contract
manufacturing, supplying
its ice cream to a variety of
national brands, highlighting its
expertise in producing ice cream.
Perry's Ice Cream takes pride in its
commitment to using fresh, local, and highquality
milk and cream to craft its ice cream.
The ice cream maker's slow-cooking process
is a key factor in achieving an exceptionally
creamy texture and taste, which has garnered
the love and loyalty of consumers for more than
a century.
While Perry's Ice Cream is rooted in Upstate
New York, it has expanded its reach beyond
the region. Perry's produced 11.4 million
gallons of ice cream in 2022 and its products
can be found not only in Upstate New York,
but also New Jersey, Ohio, Pennsylvania,
Massachusetts, North Carolina, Washington
DC, Maryland and Virginia. This widespread
availability demonstrates the brand's success in
reaching a broader market while maintaining its
commitment to quality and tradition.
PRODUCT
INNOVATION
Perry's offers many package
sizes in a variety of products
- premium ice cream, super
premium ice cream, sherbet,
sorbet, frozen yogurt, no sugar
added and non-dairy.
Perry's new product
development model centers
DAIRYPROCESSING.COM | NOV-DEC 2023 23
THE NOVELTY OF
IT ALL
Nichole Buryta,
senior brand manager
for Perry's, said that
in today's marketplace
there are many exciting
and positive ice cream
trends, particularly in the
novelty segment.
" Novelties continue to outpace
growth of the overall ice cream
category and are the fastestgrowing
ice cream subcategory
with a predicted CAGR of 13%, " she
said. " Novelties satisfy consumer trends in
convenience and portion control. "
Buryta said consumers value factors such as
indulgence, flavor innovation and sustainability
within today's ice cream marketplace.
" While ice cream is an inherently indulgent
product, consumers are looking for elevated
indulgent experiences such as super premium
formulas, different textures and sensorial
aspects, and new formats, " she said.
Consumers also want new flavor experiences
and desire twists on nostalgia. Thirty-eight
percent of US adults aged 18 to 34 say they go
out of their way to try new flavors, and 71% of
US consumers enjoy things that remind them of
their past, Buryta said.
Today's consumers area also extremely
ESG (environmental, social, and governance)
conscious.
" Perry's proudly partners with sports brands
like the Buffalo Bills and Sabres and most
recently, Ohio State Athletics, on co-branded
flavors that dedicate a portion of the proceeds
to community programs, " Buryta said.
New flavor
inspiration
comes from
a variety of
places -
food trends,
suppliers,
customers,
team members
and the
community. "
Nichole Buryta, senior
brand manager
http://www.DAIRYPROCESSING.COM
Dairy Processing - November/December 2023

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