Dairy Processing - November/December 2022 - 43

PACKAGING
wrapped in less
Frozen dairy manufacturers develop ways to
reduce the footprint of their packaging.
by Allison Gibeson | dairyprocessing@sosland.com
C
ompanies across all consumer goods categories are
looking at ways to use less packaging while still
achieving the same characteristics of functionality.
The same holds true for the dairy industry, and processors of
frozen products are finding ways to make their ice creams and
novelties stand out while using less material.
Making efficient use of packaging and reducing the carbon
profile of products is key for companies to consider when
developing packaging solutions.
" Package reduction should
not be confused with package
elimination, but rather
how can brand
owners optimize
packaging so they
use the least amount
possible while still
maintaining product
protection, quality,
freshness and
even efficacy, " said
David Luttenberger,
global packaging
director for Chicagobased
Mintel.
This requires
using less virgin
material and more
recycled content
when appropriate,
42 NOV-DEC 2022 | DAIRYPROCESSING.COM
Luttenberger said. At the same time, it doesn't mean using
recycled content simply for the sake of making sustainability
claims but rather using it to help lower the total carbon
footprint from sourcing to production, distribution and endof-life
or second life.
CONSIDERING THE FOOTPRINT
Another challenge for frozen dairy manufacturers is to
make sure consumers understand that claims on secondary
paperboard cartons, tubs or jars only apply to the secondary
paperboard pack and not the non-recyclable primary
structure, Luttenberger added.
When looking at new formats of frozen dairy packaging,
Shor said many brands are introducing ice cream bites
in trays. Overall, Mintel has found 30% of consumers cite
pack size as an important factor when choosing ice cream
while only 8% say being environmentally friendly is a
purchase motivator.
Luttenberger believes companies will begin to display
carbon footprint claims on-pack as carbon calculations are
becoming easily quantified and universal, and 38% of US
consumers have said they would like to see labeling that
displays the environmental impact of a product and package
in terms of carbon dioxide.
RECYCLE READY
Around one out of four new product introductions make
claims related to recyclability, according to Mintel. While
many of these claims are on secondary paperboard cartons
that are recyclable, many claims are found on flexible film
Klondike

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Dairy Processing - November/December 2022

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