Dairy Processing - May/June 2024 - 8

Seeking
functionality
Consumers are buying foods that provide
functional health benefits, unique to their
personal lifestyle and wellness needs.
by Kristen Putch | kputch@sosland.com
D
airy product formulators are developing
new products with an eye toward
improving health and wellness.
Consumers are becoming more aware of
how diet influences short- and long-term health
and wellness. In response, many are seeking
nutrient-dense foods to attain benefits beyond
basic nutrition.
Inherently nutritious dairy foods are
attractive delivery vehicles for dietary
components that work behind the scenes to
help prevent disease, as well as deliver a myriad
of purported benefits ranging from anti-aging
to inducing satiety. When such ingredients,
which range from amino acids and fatty acids
to antioxidants and plant extracts, are added
to dairy foods, they get elevated to functional
food status.
" People are seeking foods that provide
functional health benefits, unique to their
personal lifestyle and wellness needs, " said
Ashley Rosales, nutrition and industry affairs
officer, Dairy Council of California. " They
8 MAY-JUN 2024 | DAIRYPROCESSING.COM
increasingly see nutrition as a solution to wellbeing,
and there is a growing demand for foods
with health properties beyond basic nutrition.
Milk and dairy foods have been a part of the
human diet for thousands of years and are a
key area of the global functional food market,
as they can be formulated to include probiotic
microorganisms and prebiotic fibers. "
BEYOND BASIC
It has been driven home that calcium and
vitamin D may prevent osteoporosis, while
protein refuels muscle after exercise.
When American consumers define what
makes a food healthy, it's becoming more about
what is not in a food rather than what is in
it. The presence of artificial ingredients and
preservatives is a leading deal breaker when it
comes to purchase intent.
" More adults in the US are worried about
their health than before, and each stage of
life presents an opportunity to support good
nutrition, " Rosales said. " Dairy foods offer a
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Dairy Processing - May/June 2024

Table of Contents for the Digital Edition of Dairy Processing - May/June 2024

Dairy Processing - May/June 2024 - Intro
Dairy Processing - May/June 2024 - 1
Dairy Processing - May/June 2024 - 2
Dairy Processing - May/June 2024 - 3
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