Dairy Processing - May/June 2024 - 78

cheese
heese
product news
new flavors
The Laughing Cow
lineup gets spicier
It's not often that The Laughing
Cow introduces a new flavor for its
snack-sized cheese wedges. The Bel
Brands USA brand revealed its first
new variety in five years, announcing
the launch of its Creamy Jalapeño
spreadable cheese.
The brand shared that it
developed the new product for
consumers looking to spice up their
snacking occasions, describing the
flavor as containing " just enough
heat " to balance the cheese's
creamy texture with spice.
" The Laughing Cow is constantly
seeking new, innovative flavor
options for our consumers, and
through in-depth consumer
research we found there is a white
space in the snack cheese category
when it comes to jalapeño, " said
Zach Fatla, brand director for The
Laughing Cow. " We know bolder,
78 MAY-JUN 2024 | DAIRYPROCESSING.COM
hotter and unique cheese varieties
are a top priority for consumers,
which is why we are thrilled to be
adding a spicy jalapeño flavor to
the delicious lineup of our creamy
cheese wedges. "
The snack cheese brand noted
each pre-portioned wedge contains
2 grams of protein.
The newest flavor in The Laughing
Cow's lineup joins Creamy Original,
Creamy Light, Creamy Garlic &
Herb, Creamy Aged White Cheddar,
Creamy Spicy Pepper Jack and
Creamy Asiago.
Kraft Natural Cheese
fuses flavors
Kraft Natural Cheese, a brand
of Lactalis USA, introduced three
new block cheese varieties.
The Kraft Flavor Fusions line
features cheese flavor combinations
that may be sliced or shredded
to act as a versatile ingredient for
elevating home meals or to be
enjoyed as a standalone snack.
Packed in 7 oz blocks, the
cheeses come in Garlic & Herb
Cheddar, Buffalo Ranch Monterey
Jack and Tomato Basil Monterey
Jack flavors.
staple for generations, and the
launch of Kraft Flavor Fusions will
continue to make home cooking
flavorful and accessible. "
Kraft Flavor Fusions are available
at select retail locations, including
Meijer, Hy-Vee, Food Lion and
ShopRite stores. The company plans
to add further retail availability later
this year.
The launch follows the March
release of Kraft Signature Shreds,
which marked the first Kraft Natural
Cheese innovation since Lactalis
acquired the brand in 2021.
" The launch of Kraft Flavor
Fusions marks the introduction of
curated and artfully crafted flavors
into the dairy aisle, " said Mallory
Loeffler, brand manager. " Kraft
Natural Cheese has been a cooking
All images are courtesy of the company, unless otherwise stated
©Juan-stock.adobe.com

http://Juan-stock.adobe.com http://www.DAIRYPROCESSING.COM

Dairy Processing - May/June 2024

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Dairy Processing - May/June 2024 - Intro
Dairy Processing - May/June 2024 - 1
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