FORMULATIONS " This creates a level playing field, " McKinnon said. " Consumers' palates will adjust as long as adjustments are broad and gradual. " Many marketers think it is best to not flag sodium reduction on product labels, as it is suggestive of less flavor and an inferior product. Simply make the reduction - carefully - and let label-reading consumers be pleasantly surprised when they view the reasonable sodium content of their favorite dairy products. Suppliers are ready to help through the use of varied ingredient technologies. " The uncertainty of how the US consumer will react to sodium-reduced products may be influencing companies to be very calculated and perform their due diligence to strategize the best approach in reducing sodium, " According to experts at Allied Blending, while sodium substitutes such as potassium chloride have been on the market for a considerable period, they bring their own set of potential health risks. Clean Conveyors designed for the Dairy Industry 38 MAY-JUN 2024 | DAIRYPROCESSING.COM Allied Blendinghttp://www.DAIRYPROCESSING.COM