Dairy Processing - May/June 2024 - 27
" We have had an aggressive
presence in social media,
predominantly on Facebook
and Instagram, for quite a few
years now. This initiative is led
by Kim Berry, our director of
brands and customer experience.
We've done a very good job of
reaching consumers and users
of the category, " Simmons said.
" We pride ourselves in having an
upward of 600,000 very active
followers who are friends of our
brand and interact with us on a
regular basis. "
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Simmons said the company
" checks in " with its customers
on an annualized basis, asking
questions on topics such as
what they are looking for in the
marketplace, and whether the
company is addressing those
needs, and asking if there are any
sizes, flavors or formats in which
they are interested.
" We also keep ahead of trends
by reading industry publications, "
she said. " We also tap into our
extensive vendor community that
supplies us with raw ingredients.
Sometimes even on the equipment
side of things. Our vendors share
with us trends they are seeing in
their respective space, things that
they see are trending or could be
hot in the years to come. "
Simmons said the company
also taps into its broker and
retailer communities to see what is
trending from their perspective.
" We don't just examine what
is trending in the frozen case,
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DAIRYPROCESSING.COM | MAY-JUN 2024 27
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Dairy Processing - May/June 2024
Table of Contents for the Digital Edition of Dairy Processing - May/June 2024
Dairy Processing - May/June 2024 - Intro
Dairy Processing - May/June 2024 - 1
Dairy Processing - May/June 2024 - 2
Dairy Processing - May/June 2024 - 3
Dairy Processing - May/June 2024 - 4
Dairy Processing - May/June 2024 - 5
Dairy Processing - May/June 2024 - 6
Dairy Processing - May/June 2024 - 7
Dairy Processing - May/June 2024 - 8
Dairy Processing - May/June 2024 - 9
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Dairy Processing - May/June 2024 - 14
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Dairy Processing - May/June 2024 - 20
Dairy Processing - May/June 2024 - 21
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Dairy Processing - May/June 2024 - 27
Dairy Processing - May/June 2024 - 28
Dairy Processing - May/June 2024 - 29
Dairy Processing - May/June 2024 - 30
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Dairy Processing - May/June 2024 - 84
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https://digital.dairyprocessing.com/sosland/dp/dairy-processing-january-february-2024
https://digital.dairyprocessing.com/sosland/dp/dairy-processing-november-december-2023
https://digital.dairyprocessing.com/sosland/dp/dairy-processing-september-october-2023
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https://digital.dairyprocessing.com/sosland/dp/dairy-processing-january-february-2023
https://digital.dairyprocessing.com/sosland/dp/dairy-processing-november-december-2022
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https://digital.dairyprocessing.com/sosland/dp/dairy-processing-september-2021
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https://digital.dairyprocessing.com/sosland/dp/2020_12_01
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