Dairy Processing - May/June 2024 - 26
Alden's Organic
leadership team.
From left, Doug
Denney, chief
financial officer,
Amber Everly,
vice president
of quality and
technical services,
Eric Eddings, chief
executive officer,
Joelle Simmons,
chief growth officer,
Cade Swail,
chief operating
officer.
to different dietary needs and flavor choices.
Taste, nutrition, sustainability and
commitment to quality all play a role in
consumer demand in the frozen dairy case. But
Joelle Simmons, Alden's Organic's chief growth
officer, said taste is paramount.
" We've done an extensive amount of talking
to our consumer base over time and we know
within this space that taste is paramount, " she
said. " So we do everything we can to make that
the driving force in what we do, and we know
that it impacts that at-shelf purchasing decision.
Is the product good? Does it have a great texture
and flavor? For example, when buying strawberry
ice cream, consumers want it to taste like
strawberries, not something else. Alden's Organic
plays a pivotal role in setting the standard for
what we call 'true-to-flavor' taste. "
Alden's Organic prides itself on having a
wide variety of tasting selections.
" We know that variety is important to
consumers, as they are often shopping for
multiple people in the household and not
everybody likes the same thing, " Simmons said.
" We also know that consumers like to stay
within a product brand group. Alden's Organic
answers the call with a variety of product
solutions across different platforms, giving the
consumer a lot of choices at the shelf, whether
it is a special dietary need they are looking for
or just a particular flavor. "
The ice cream industry is dynamic and
constantly changing, Simmons added.
" For the last four to five years, the industry
has been heavily weighted on novelties. In the
past six to eight months, we have seen a shift
in the resurgence of packaged ice cream. We
pride ourselves in the fact that we can adapt
with those changing consumer dynamics and
offer consumers what their appetites are
demanding, " she said. " Being a real pioneer in
that organic ice cream space, we know that
our solutions are innovative to the category.
There is not a lot of participation in providing
organic frozen desserts. So Alden's Organic
Ice Cream sits in a space where purchasing
requirements by consumers is not just a trend,
it is a lifestyle. And we are proud to be a part
of that. "
Alden's Organic keeps a finger on the pulse
of its consumers constantly, and does not take
a one-size-fits all approach with what their
consumers demand.
26 MAY-JUN 2024 | DAIRYPROCESSING.COM
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Dairy Processing - May/June 2024
Table of Contents for the Digital Edition of Dairy Processing - May/June 2024
Dairy Processing - May/June 2024 - Intro
Dairy Processing - May/June 2024 - 1
Dairy Processing - May/June 2024 - 2
Dairy Processing - May/June 2024 - 3
Dairy Processing - May/June 2024 - 4
Dairy Processing - May/June 2024 - 5
Dairy Processing - May/June 2024 - 6
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