Dairy Processing - May/June 2023 - 73

Michael Dykes, chief executive
officer and president, International
Dairy Foods Association.
pricing flexibility, we have the opportunity to unite as a supply
chain to focus on long-term, value-added growth domestically
and in export markets.
STRATEGY AND PLANNING
With opportunities comes challenge. There are five challenges
we've identified that require strategy and planning:
What is the vision for US dairy? Are we a reliable
supplier of affordable commodity products or are we evolving
to provide innovative, higher value products? Is it both? We
must all buy in to a defined, unified vision to scale toward our
end goal.
Become more attractive: Is US dairy attractive to
investors? Are we creating future consumers? Are we
attractive to employees from all backgrounds? We can do
more.
Outdated structure: Outdated dairy policy favors shortterm
priorities over long-term growth. To remain competitive,
we must be bolder.
Regulations and sustainability: On the nutrition
front, policymakers in the US, EU, Canada and Mexico are
continuing to put limits on foods with high levels of saturated
fats, sodium and added sugars. Encroaching environmental
regulations and other constraints around GHG emissions,
land use, water and circularity are also causing concern for
dairy processors. US dairy is leading today, but will we have
adequate resources and buy-in across the supply chain to
demonstrate continued progress toward our 2050 goal that
The US can respond to growing
demand by embracing commodity
and value-added products with a
sustainability and growth mindset. "
Michael Dykes, International Dairy Foods Association
holds up to global scrutiny?
Dairy without the cow: Once lab-grown and
fermentation derived " dairy " products reach cost
competitiveness, it will pose a significant challenge to
traditional dairy.
Through IDFA's Vision for the Future and continuing
strategic planning, we are preparing our members to seize
the opportunities of tomorrow while turning challenges
into wins. IDFA and our members continue to take bold,
proactive and continuous action to put dairy in position to
capitalize on our key attributes in the areas of nutrition,
global competitiveness, sustainability, innovation and peoplecentered
growth. When we work together, we deliver value for
all businesses and all people who benefit from US dairy.
The International Dairy Foods Association (IDFA),
based in Washington, DC, represents the nation's dairy
manufacturing and marketing industry, which supports
more than 3 million jobs.
DAIRYPROCESSING.COM | MAY-JUN 2023 73

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Dairy Processing - May/June 2023

Table of Contents for the Digital Edition of Dairy Processing - May/June 2023

Dairy Processing - May/June 2023 - Intro
Dairy Processing - May/June 2023 - 1
Dairy Processing - May/June 2023 - 2
Dairy Processing - May/June 2023 - 3
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