Dairy Processing - May/June 2023 - 44

FORMULATION
BY
58% of 18-toTM
29-year-olds
agree
that beverages can
provide the same
nutrition as foods.
2023 USA Trend Report,
HealthFocus
As a
longtime
ingredient
supplier,
customers
lean on
IFPC for
our superior
expertise &
experience
in the dairy
industry.
handle varying pH levels and offers
up to a three-year shelf life, " said
Jenna Nelson, channel lead-food
and beverage, Cargill. " This stability
is due in large part to its inanimate
nature. There is no concern about
the efficacy of the ingredient dying
or being 'killed off' in processing. "
With all of these ingredients,
proper dosing is necessary for the
consumer to reap any purported
benefits, which is why most
applications are sold as individual
servings in order to guarantee a
specified amount of the compound.
Beverages are the most common
delivery vehicle, provided the
ingredients properly dissolve and
are dispersed into a homogenous
fluid. Think ready-to-drink lattes,
yogurt smoothies and breakfast
shakes.
DRINKING TO WELLNESS
According to the IFIC survey,
wellness will continue to be topof-mind
for many consumers,
but it will increasingly come in
liquid form, driven in large part
by consumers looking for added
benefits like energy, mental health
and gut health support.
The role of beverages continues
to expand beyond hydration as
consumers look to them to provide
benefits they typically get from
foods, according to the 2023 USA
Trend Report: Shoppers' Journey
Towards Living & Eating Healthier
44 MAY-JUN 2023 | DAIRYPROCESSING.COM
www.ifpc.com | 800.22.SUGAR
info@ifpc.com
from HealthFocus International, Des
Plaines, Ill. Beverages have become
the testing ground for delivering the
latest health and wellness trends
consumers are looking for.
" Health expectations are
mounting; this is especially true
for younger consumers, " said Cali
Amos, director of human insights at
HealthFocus. " Our data show that
more than half (58%) of 18-to-29year-olds
strongly agree or agree
that 'beverages can provide the
same nutrition as foods.' That's
a notable difference when you
compare it to the 47% in the next
age bracket of 30 to 39, and the
mere 18% with those over 65. "
According to Jenna Callahan,
category manager, FFP, Lake Mary,
Fla., in addition to seeking beverages
that contain some form of
functionality, today's consumers are
demanding healthy beverages with
natural ingredients.
" Over the years, energy drinks
that increase mental alertness
and physical performance have
In Good Hands Snacks

http://www.ifpc.com

Dairy Processing - May/June 2023

Table of Contents for the Digital Edition of Dairy Processing - May/June 2023

Dairy Processing - May/June 2023 - Intro
Dairy Processing - May/June 2023 - 1
Dairy Processing - May/June 2023 - 2
Dairy Processing - May/June 2023 - 3
Dairy Processing - May/June 2023 - 4
Dairy Processing - May/June 2023 - 5
Dairy Processing - May/June 2023 - 6
Dairy Processing - May/June 2023 - 7
Dairy Processing - May/June 2023 - 8
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Dairy Processing - May/June 2023 - 11
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