Dairy Processing - May/June 2023 - 22

As its
stewards
since the
early 2000s
... we're
looking at
the next 100
years more
than the last.
ice cream a treat for everyone, which means
real ingredients, and a focus on quality
and affordable pricing, an extremely rare
combination in the freezer aisle.
DP: Hudsonville has come out with some
new, innovative products in the last couple of
years. One of the most notable of those was
the collaboration with Little Debbie in 2022,
which led to eight new flavors developed with
the popular snack cake brand. How did that
partnership come to be?
CE: Coming out of the COVID-19 pandemic,
there hadn't been a ton of new items in the ice
cream aisle. Everyone was focused on getting
back in stock and keeping up with demand, all
while facing significant supply chain challenges.
Retailers were looking for something to bring
life to the category. McKee Foods had started
to explore licensing the Little Debbie brand in
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22 MAY-JUN 2023 | DAIRYPROCESSING.COM
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Dairy Processing - May/June 2023

Table of Contents for the Digital Edition of Dairy Processing - May/June 2023

Dairy Processing - May/June 2023 - Intro
Dairy Processing - May/June 2023 - 1
Dairy Processing - May/June 2023 - 2
Dairy Processing - May/June 2023 - 3
Dairy Processing - May/June 2023 - 4
Dairy Processing - May/June 2023 - 5
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