DP: How does the company's mission impact its culture, practices and structure? CE: Outside of making the highest quality ice cream we can, our mission centers on the pursuit of organizational and personal improvement. We work hard to ensure a healthy and sustainable work environment, and know people do their best work when they're both valued and challenged, which can be a tough balance, but it's what we find gives people the opportunity to become more than they'd thought possible. Internally we don't do titles, which can be a culture shock to some, but we find it helps great ideas come to the surface and makes good work easier to recognize. DP: What makes Hudsonville Ice Cream stand out in the ice cream category? CE: We bring real ice cream to people at an incredible value. Our goal is to make real CJ Ellens, director of sales and marketing, Hudsonville Ice Cream DAIRYPROCESSING.COM | MAY-JUN 2023 21http://www.DAIRYPROCESSING.COM