Dairy Processing - May/June 2023 - 16

teams - to solve those challenges, " Nadathur
said. " We anticipate the challenges ahead, as
well as support customers' unique requirements,
delivering differentiated solutions for the
product development of today and tomorrow. "
MARKET DRIVERS
Adam Dalebroux, senior sales manager for Star
Kay White and seasoned R&D specialist in the
dairy industry, said many customers rely on
market insights and consumer trends to drive
their innovation agenda, while others come up
with flavor concepts that trigger nostalgia.
" Other innovations come from developments
in new technologies and modern ingredients
that provide a benefit like lower sugars, more
sustainable practices and plant efficiencies to
name a few, " he said.
In most cases, Dalebroux said, Star Kay
White's customers are looking for something
specific and provide a project brief or request.
" We work cross functionally to develop
products to meet these customer requests and
ensure we are providing the highest level of
quality from lab development to production, " he
said. " We also keep the consumers in mind and
run an internal market insights program. This
gives us direction to develop products and
flavors based on trends, which we can then take
to our customers to help drive innovation. "
The consumer is always considered while
innovating, Dalebroux said.
" It may be fun to push the limits and
see what's possible when developing new
flavors and textures, but if products are too
polarizing, they won't be purchased, " he said.
" Innovation needs to be a balance of new and
interesting, while also filling a consumer need
or want. "
- Andy Nelson contributed to this story
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Dairy Processing - May/June 2023

Table of Contents for the Digital Edition of Dairy Processing - May/June 2023

Dairy Processing - May/June 2023 - Intro
Dairy Processing - May/June 2023 - 1
Dairy Processing - May/June 2023 - 2
Dairy Processing - May/June 2023 - 3
Dairy Processing - May/June 2023 - 4
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