Dairy Processing - May/June 2023 - 11

" We carefully curate flavors that are able to
achieve both of those goals while also using real
ingredients, like truffle, garlic confit, shallots
and Parmigiano Reggiano cheese, that make
any dish taste even more delicious, " said Chef
Michael Tashman, founder of Churn Foods.
Tashman said the company was created to
empower people to cook like chefs at home.
" Each flavor profile is carefully selected,
keeping in mind what consumers are looking
for and what dishes they like to make so that
we can help them level up with one simple
ingredient, " he said. " We love hearing feedback
from our consumers on what flavor they'd
like to try next, and keep these in mind as we
develop new flavors. "
New flavor innovations for Churn are born
out of inspiration in ingredients that consumers
gravitate toward every day, like garlic, shallots,
and pesto, Tashman said.
" We also conduct research on what's
trending, such as everything seasoning and
miso. Once we have an idea for a flavor
combination, we then go into the production
stage and experiment with flavoring, " he said.
" After multiple rounds of trial and error to make
sure we get the exact flavor we want, we have
a finished product that we can bring directly to
our customers, chef-to-shelf. "
Tashman said Churn first started selling
its butter in farmers markets, which gave the
company the best face-to-face opportunity for
its customers to try out butter in Churn's early
stages and provide feedback.
" Now most of the consumer insights we
receive are through social media and customer
reviews, " he said. " Social media has been a great
platform for us not only to reach more consumers,
but also used as a means for feedback. We also
take our reviews to heart, making note of what
consumers are loving, and what we may need to
change in order to meet their needs. "
Current flavor trends tend to spark from
consumer preferences and experimentation,
Tashman explained. Weird and unexpected
combinations trend every now and then, along
with resurgences of classic flavors.
Innovative flavors of Churn butter include
Garlic & Shallot, Truffle, Pesto, Bruschetta,
Black Garlic, Everything, Miso, Cacio e Pepe,
DAIRYPROCESSING.COM | MAY-JUN 2023 11
and Maple Cinnamon. Last spring Churn
launched its Truffle flavor with real truffle,
which quickly became a fan favorite.
" With the speed of social media, trends can
come and go quickly, " he said. " Because of this, it's
important for us to stay up to date and understand
what's buzzworthy so that we get ahead of it
before it goes away, and perhaps even start a new
trend ourselves. "
FLAVORED CHEESES
Flavored cheeses continue to gain momentum
in grocery specialty cheese cases, as consumers
demand more variety and innovation.
Roth Smoked Gouda, Roth Dill Havarti and 3
Chili Pepper Gouda have been the top sellers for
Fitchburg, Wis.-based Emmi Roth for a number
There is a
high bar to create
authentic flavor
experiences,
whether that's for
dairy, alternative
dairy or any other
category. "
Sudarshan Nadathur, Archer
Daniels Midland (ADM)
McConnell's Fine Ice Creams
http://www.DAIRYPROCESSING.COM
Dairy Processing - May/June 2023

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