Dairy Processing - May/June 2023 - 10

for how our brand would
approach a certain trend, for
instance, and then allowing
individual team members to
have a voice in suggesting
interesting ideas to explore.
From there, it is bench testing
iteration after iteration until we all agree it's just
right. We are always tinkering in our kitchen. "
Most of McConnell's flavors are released
dependent of the season and seasonal moments,
Palmer said.
" Last year we released a summer line -
Vacation a la Mode - which was inspired by
summer favorite rum-based cocktails, " he said.
" We try to be playful and true to brand, while also
looking at interesting ingredients, trends, or ways
in which we can add something 'McConnell'sesque'
to a given flavor profile or combination.
More than anything, we try not to be too trendy.
Trends come and go, and while we want to be
sensitive to them, we're more driven by what
works for McConnell's. "
For McConnell's, marketing a new flavor
to consumers begins with teasing new flavors
before they are released to amp up excitement.
" Once the flavor is released, we make a big
social media push to get the word out about
the new flavor, " Palmer said. " But partnerships
and collaborations are also a big part of our
playbook. And when we collaborate, it's less
about calling a company or personality to say,
'Hey, let's make a flavor together,' and much
more about really diving in and working on it
together until it's just right. We take collabs
pretty seriously - they have to really work for
both parties. "
Flavor innovations in the company's ice
cream portfolio include Honey & Cornbread
Cookies, Sea Salt Cream & Cookies, Sprinkle
Cake, Sea Salt Cream & Cookies, and Toasted
Coconut Almond Chip, to name a few.
McConnell's recently released its collaboration
with Garrison Brothers - Whiskey & Pecan
Pralines - for the third year in a row.
" Every year consumers respond very
positively to the flavor, " Palmer said. " The first
year we sold out within the first two weeks of
launch, and each year since we've continued to
increase the inventory and continue to move
through the flavor at a rapid pace. "
BUTTERED UP
Chef crafted butter maker Churn Foods creates
flavors that simplify its consumers' recipes while
simultaneously elevating them with ease.
10 MAY-JUN 2023 | DAIRYPROCESSING.COM
Churn Foods, ©Dušan Zidar-stock.adobe.com

Dairy Processing - May/June 2023

Table of Contents for the Digital Edition of Dairy Processing - May/June 2023

Dairy Processing - May/June 2023 - Intro
Dairy Processing - May/June 2023 - 1
Dairy Processing - May/June 2023 - 2
Dairy Processing - May/June 2023 - 3
Dairy Processing - May/June 2023 - 4
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