Dairy Processing - May/June 2022 - 42

PACKAGING
" There is an increasing amount of pressure from
consumers to offer environmentally sound
products, and it can be tempting to overstate
benefits to appeal to a wider audience. "
Angela Peterson, communications manager, Tetra Pak US and Canada
environmental claims. Still, these claims must be positioned correctly.
" There is an increasing amount of pressure from consumers to offer
environmentally sound products, and it can be tempting to overstate benefits to
appeal to a wider audience, " Peterson said. " However, trust and transparency are
paramount in having a successful and enduring product and brand as a whole.
Companies must educate themselves on the pitfalls of green claims and work
to refine all points of communication, including product labeling, to remain
responsible and sustainable entities in today's world. "
Peterson said consumers are aware there is not always clarity or truth in
labeling, and this can lead to distrust of claims that are complicated or broad. To
prevent this, she recommends keeping messaging simple and easy to understand,
avoiding inflated claims or esoteric terminology and understanding the biggest
concerns of consumers. She said the Carton Council found 55% of consumers look
42 MAY-JUN 2022 | DAIRYPROCESSING.COM
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Dairy Processing - May/June 2022

Table of Contents for the Digital Edition of Dairy Processing - May/June 2022

Dairy Processing - May/June 2022 - Intro
Dairy Processing - May/June 2022 - 1
Dairy Processing - May/June 2022 - 2
Dairy Processing - May/June 2022 - 3
Dairy Processing - May/June 2022 - 4
Dairy Processing - May/June 2022 - 5
Dairy Processing - May/June 2022 - 6
Dairy Processing - May/June 2022 - 7
Dairy Processing - May/June 2022 - 8
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Dairy Processing - May/June 2022 - 12
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