large amount of North America's paper labeling materials for dairy went on strike. As a result, some dairies were forced to switch to film materials. Cook said the ability of companies to switch over to film was dictated by the customer's equipment. Some companies were using pressure-sensitive labels due to the shortages, and some of them switched to shrink film. " Even though it was more expensive, they just switched the whole line over to shrink film because there is an advantage with the 360-degree marketing aspect, and that material has been much easier to get, " Cook said. Still, Slarks said they are encountering supply issues with film as well. Overall, he said the shortness of labeling materials is slowing down the amount of time it is taking for companies to bring new products to the market. SHARING A GREEN STORY Angela Peterson, communications manager for Tetra Pak US and Canada, said one of the primary trends they are seeing across categories is the use of packaging to share StanPachttp://www.wnapt.com