PACKAGING work best on a flat surface and often have bubbles or wrinkles when placed on bottles. In their ice cream products, Bain said customers are using bold new colors, and in some instances even taking advantage of raised printing to make the products look more premium. Bain said they are even seeing ice cream brands using the heat seal on products to tell stories. " The package has to equal the quality of the product inside and grab the consumer's attention, " Bain said. " It's a very competitive space. " FINDING THE MATERIALS Perhaps one of the biggest challenges in producing labeling since the pandemic began has simply been securing the necessary materials. Cook said label volume throughout the consumer packaged goods industry skyrocketed during the pandemic as a result of consumers buying more products. As such, global capacity to produce paper labeling materials - what many dairy companies used - fell below global demand. To make matters worse, a plant in Finland that produces a SANITARY 25KG BAG FILLING SEMI- & FULLY-AUTOMATIC POWDER FILLING SYSTEMS Integrated powder feed & palletizing solutions Capacities from 60 to 600 bags/hr + Hygienic design & dust-free operation Custom designed for your specifications & requirements www.powder-solutions.com 877-933-2556 40 MAY-JUN 2022 | DAIRYPROCESSING.COM StanPachttp://www.powder-solutions.com http://www.DAIRYPROCESSING.COM