Dairy Processing - May/June 2022 - 32

FORMULATIONS
Consumers
prioritize
less sugar
Seventy-two percent of consumers
say they are trying to reduce
or avoid sugar, and the main way
they are doing that is drinking
more water versus caloric beverages,
Kris Sollid, RD, senior director,
nutrition communications,
International Food Information
Council (IFIC), said March 1 at
the International Sweetener Colloquium.
" Sugar
reduction is a big thing, "
Sollid told attendees at the colloquium,
which is sponsored by the
International Dairy Foods Association
(IDFA) and the Sweetener
Users Association. IFIC's annual
Food and Health Survey showed
that 45% of respondents rated
eating less sugar as their top
goal in 2022, topping weight loss
and improved diet healthfulness.
About 20% of consumers believe
sugar is the most likely source of
weight gain, while about 30% believe
all sources of calories cause
weight gain, he said.
However, consumers don't nec32
MAY-JUN 2022 | DAIRYPROCESSING.COM
essarily turn to low-calorie or
artificial sweeteners in their attempts
to reduce sugar intake,
Sollid noted. There's a slight
preference for consuming sugar
over low-calorie sweeteners, and
consumers prefer sugar over artificial
sweeteners, which they see
as " not good for you. "
Consumers also prefer sugar
for taste, which remains the main
driver in food purchases, Sollid
said. Consumers have indicated
taste as the top driver in food
purchases in each of the 17 years
that IFIC has conducted its Food
and Health Survey, with other
drivers including (in order of
preference) price, healthfulness,
convenience and environmental
sustainability, according to the
survey.
Sollid noted that consumers
tend to look at " total sugars "
rather than " added sugars " as
the top item in the carbohydrate
section of food labels, with total
carbohydrates second and added
sugars third, followed by dietary
fiber and sugar alcohol. On
the entire label, consumers look
at calories, total sugars, sodium,
total carbohydrates, protein and
added sugars, in that order, with
the latter two tied for fifth.
" Labels have an impact, " Sollid
said, both for in-store and online
shopping. At the same time,
terms like " natural " and " plant
based " on labels draw people
in even if they don't know what
those terms mean. The term " sustainability "
is a low driver of consumer
purchases, but consumers
do care about it, he said.
Although he noted that some
pandemic-related behaviors, such
as increased cooking at home
and more snacking, have reverted
in 2021 levels, others, such as increased
meals delivered and buying
shelf-stable foods online, have
not.
" Our lives have changed probably
for good, " Sollid said.
- Ron Sterk
stock.adobe.com

http://www.DAIRYPROCESSING.COM

Dairy Processing - May/June 2022

Table of Contents for the Digital Edition of Dairy Processing - May/June 2022

Dairy Processing - May/June 2022 - Intro
Dairy Processing - May/June 2022 - 1
Dairy Processing - May/June 2022 - 2
Dairy Processing - May/June 2022 - 3
Dairy Processing - May/June 2022 - 4
Dairy Processing - May/June 2022 - 5
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