Dairy Processing - May/June 2022 - 20

cream manufacturers. So, it's our
farmers' products in the package,
but we've sold it as ingredient, so
it's not branded as Organic Valley, "
Brannen said.
Organic Valley recently launched
a line of smoothie/milkshake
powders future-focused on the
female pregnancy experience.
" We are always looking for ways
to help our consumers, and when we
didn't see an organic product designed
for expecting and new moms, we
felt that that our real, nutritious
organic milk powders could provide
nutritional support during their
pregnancy journey, " Brannen said.
" We consider ourselves a nutritional
company anyways, because of the
quality and the naturalness of our
products. But doing something more
tailored towards a specific life stage
like this was new experience for
us, and we're excited about it. The
reception we have received has been
quite positive. "
SUPPLY CHAIN SUPERHERO
Organic Valley utilizes technology
in ways that may be dissimilar to
Robert Kirchoff has served as
CEO of Organic Valley since 2019.
most consumer-packaged goods
(CPG) companies and most dairy
companies out there.
" We use data to direct the
choices we make specific to
manufacturing and operational
logistics, " Brannen said.
Organic Valley has invested in
upgrading its systems, according to
Brannen.
" We've spent a lot of time and
energy upgrading our planning
systems - whether it's the
technological piece, or the process
piece and how we operate it and
interact with it, " Brennan said.
" Getting the right information like
expected demand into the system,
and then how our team processes
and moves that information, helps
us have the right product in the right
place at the right time. "
Brennan said Organic Valley, not
unlike everyone in this economy,
has had to put a tremendous amount
of effort into its transportation
management systems. The

Dairy Processing - May/June 2022

Table of Contents for the Digital Edition of Dairy Processing - May/June 2022

Dairy Processing - May/June 2022 - Intro
Dairy Processing - May/June 2022 - 1
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