Dairy Processing - March/April 2024 - 8

international
flare
Expanded consumer palates
bring worldly flavors
to dairy products.
by Kristen Putch | kputch@sosland.com
oday's consumers want to know how
their food is made, where it comes from
and how to create an exciting food
experience. Social media encourages users to
actively participate and try global cuisines, and
dairy processors are leveraging this interest,
introducing unique flavors in their products.
International flavors, spiciness, and bold,
unusual flavor combinations were identified
as emerging trends in Kerry's 2024 global taste
charts, " A World of Future Tastes. "
The taste charts track flavor adoption
and evolution around the world and provide
a look at ingredients and trends that will
affect innovation in the food and beverage
industry, according to Kerry. The taste chart is
a culmination of a year-long research project
that includes a series of charts for 13 individual
regional markets.
" The global exchange and dissemination
of tastes and flavors through social media and
travel is still in its infancy, and globalization in
food, beverage and cuisine development make
this a truly exciting time to be in the industry, "
said Soumya Nair, global consumer research
and insights director at Kerry. " Although rapidly
changing times can present great challenges,
they also provide an unparalleled opportunity
8 MAR-APR 2024 | DAIRYPROCESSING.COM
T
for brands to catch an emerging trend on
the rise. We are seeing many unique flavor
intersections in foods and beverages, and Kerry
is using technologies such as natural language
processing, AI, social media and traditional
consumer observation tools to stay ahead of the
adoption curve and to help customers navigate
the emerging taste environment for products
being developed in 2024. "
For dairy, consumer tendencies involve both
tradition and innovation, with " flavor frenzy "
being identified as a key consumer in a report
from the Dairy Farmers of Wisconsin (DFW)
which outlined trends that are expected to
impact the food industry.
Suzanne Fanning, DFW senior vice president
and chief marketing officer for Wisconsin
Cheese, said the world's most successful
businesses " truly understand " consumers.
" What people care about and what drives
them should always be top of mind for
marketers, " Fanning said. " That's why we
constantly ask questions, review data and learn
as much as possible. "
PRODUCT DEVELOPMENT
With evolving consumer taste preferences, dairy
processors have to assess their offerings and
©jchizhe-stock.adobe.com

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Dairy Processing - March/April 2024

Table of Contents for the Digital Edition of Dairy Processing - March/April 2024

Dairy Processing - March/April 2024 - Intro
Dairy Processing - March/April 2024 - 1
Dairy Processing - March/April 2024 - 2
Dairy Processing - March/April 2024 - 3
Dairy Processing - March/April 2024 - 4
Dairy Processing - March/April 2024 - 5
Dairy Processing - March/April 2024 - 6
Dairy Processing - March/April 2024 - 7
Dairy Processing - March/April 2024 - 8
Dairy Processing - March/April 2024 - 9
Dairy Processing - March/April 2024 - 10
Dairy Processing - March/April 2024 - 11
Dairy Processing - March/April 2024 - 12
Dairy Processing - March/April 2024 - 13
Dairy Processing - March/April 2024 - 14
Dairy Processing - March/April 2024 - 15
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Dairy Processing - March/April 2024 - 17
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Dairy Processing - March/April 2024 - 20
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