Dairy Processing - March/April 2024 - 70

cheese
heese
product news
alternative products
Daiya reformulates
alternative cheese line
Alternative dairy manufacturer
Daiya revealed its plant-based
cheeses are now all made with the
company's new oat cream.
Daiya, Vancouver, BC, said
it made a multi-million-dollar
investment in fermentation
technology to reformulate its nondairy
cheese products, leading to
the development of its proprietary
cultured ingredient, Daiya Oat
Cream.
With a revamped recipe, the
company described its alternative
dairy shreds, slices, blocks and
sticks as possessing " dairy-like melt
and deliciously balanced cheesy "
flavors.
Per Daiya, it makes use of vegan
cultures and " age-old " fermentation
methods to make its alternative
cheeses that " mimic traditional
dairy products. "
" We are so excited to finally
introduce our next-generation
cheese - the main ingredient
of which utilizes our natural
fermentation technology, " said
Melanie Domer, the company's chief
commercial officer. " Our new and
improved dairy-free cheeses are
70 MAR-APR 2024 | DAIRYPROCESSING.COM
macaroni and cheese products in
the better-for-you segment.
Varieties at launch included Kraft
NotMac&Cheese Original and Kraft
NotMac&Cheese White Cheddar.
" The Kraft Heinz Not Company
now made with Daiya Oat Cream
blend for a cheesy, 'melts-like-dairy'
experience that comforts in only the
way cheese should. "
Domer said the company
expects the advancement to
" rejuvenate consumer confidence
in the category " and " revitalize
the category's market potential, "
adding that Daiya considers the
reformulated products capable
of bridging " the gap between
consumer expectations and dairyfree
offerings. "
Kraft debuts mac
and (not) cheese
The Kraft Heinz Co. launched the
first plant-based variety for its Kraft
Mac & Cheese line.
Developed as part of The Kraft
Heinz Not Co. joint venture with
TheNotCompany, Inc. initiated in
2022, Kraft NotMac&Cheese aims
to capitalize on the growth in
creates plant-based versions of
fan-favorite foods that taste like
the real thing, yet don't require
people to drastically change their
eating habits, " said Lucho LopezMay,
chief executive officer, The
Kraft Heinz Not Co. " Leveraging the
strengths of both companies, we're
offering the creamy and comforting
experience Kraft Mac & Cheese
fans have loved for over 85 years -
without the dairy. "
The product marks the third
innovation launched by the joint
venture, including Kraft NotMayo
and Kraft NotCheese Slices. The
company said it plans to begin its
international expansion next year.
All images are courtesy of the company, unless otherwise stated
©Mimohe-stock.adobe.com

http://www.DAIRYPROCESSING.COM

Dairy Processing - March/April 2024

Table of Contents for the Digital Edition of Dairy Processing - March/April 2024

Dairy Processing - March/April 2024 - Intro
Dairy Processing - March/April 2024 - 1
Dairy Processing - March/April 2024 - 2
Dairy Processing - March/April 2024 - 3
Dairy Processing - March/April 2024 - 4
Dairy Processing - March/April 2024 - 5
Dairy Processing - March/April 2024 - 6
Dairy Processing - March/April 2024 - 7
Dairy Processing - March/April 2024 - 8
Dairy Processing - March/April 2024 - 9
Dairy Processing - March/April 2024 - 10
Dairy Processing - March/April 2024 - 11
Dairy Processing - March/April 2024 - 12
Dairy Processing - March/April 2024 - 13
Dairy Processing - March/April 2024 - 14
Dairy Processing - March/April 2024 - 15
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