Dairy Processing - March/April 2024 - 69

We know many entrepreneurs are students attending these
universities and studying fields such as food science and
product development. These students are learning from top
professors and their fresh thinking and energy can be a jolt to
the dairy industry.
SPREADING THE WORD
My checkoff colleagues and I are committed to making sure
we get the word out about this tool so entrepreneurs know
they have a go-to resource with the dairy checkoff.
We did this at the recent Natural Products Expo West
event in Anaheim, Calif. This is the country's leading trade
show in the natural, organic and healthy products industry,
and it was the dairy checkoff's first time there. The event
didn't disappoint, as we had the opportunity to be in front of
more than 70,000 entrepreneurs, investors and others seeking
to grow their food and beverage businesses.
At our booth, we showcased the many ways innovation
already is occurring, with products to inspire attendees and
show them what is possible with dairy. Some examples of
those innovations included:
* Dairy-based creamers made with only five simple
ingredients and no oils or fillers
*
Lactose-free, ultra-filtered milk with more protein and
less sugar
* New super premium ice cream featuring crunchy
cookies and crumbles
* Tonic featuring protein and probiotics from fresh,
upcycled whey
Brian Fiscalini, chief executive officer, Fiscalini Farms,
was also there to talk about dairy sustainability, a topic of
high interest with entrepreneurs.
One other key part of Expo West was an education session
we led to share insights from a study of 12,000 US consumers.
The results of this checkoff-led work found more than 50% of
participants are dissatisfied with the food and beverages they
consume for health and wellness needs.
We're talking about a $350 billion category where more
than half of the people we surveyed are dissatisfied. This
opens a big door for dairy and entrepreneurs seeking to meet
their needs.
It goes without saying how critical innovation is to keep
US dairy relevant and on trend with today's ever-changing
consumer base.
Our digital resource tool is a great step to assuring
we can help make that happen with innovativethinking
entrepreneurs.
To learn more about your national dairy checkoff, visit
www.usdairy.com/for-farmers or to reach us directly, send
an email to TalkToTheCheckoff@dairy.org.
Dairy Management, Inc., Rosemont, Ill., is an American
trade association dedicated to promoting the sale of
American-made dairy products.
DAIRYPROCESSING.COM | MAR-APR 2024 69
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http://www.usdairy.com/for-farmers http://www.DAIRYPROCESSING.COM

Dairy Processing - March/April 2024

Table of Contents for the Digital Edition of Dairy Processing - March/April 2024

Dairy Processing - March/April 2024 - Intro
Dairy Processing - March/April 2024 - 1
Dairy Processing - March/April 2024 - 2
Dairy Processing - March/April 2024 - 3
Dairy Processing - March/April 2024 - 4
Dairy Processing - March/April 2024 - 5
Dairy Processing - March/April 2024 - 6
Dairy Processing - March/April 2024 - 7
Dairy Processing - March/April 2024 - 8
Dairy Processing - March/April 2024 - 9
Dairy Processing - March/April 2024 - 10
Dairy Processing - March/April 2024 - 11
Dairy Processing - March/April 2024 - 12
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