Dairy Processing - March/April 2024 - 13

That's what it's called at McDonald's
Corp.'s new CosMc's concept. The smallformat,
beverage-led business' menu offers
turmeric spiced lattes in iced and hot varieties,
with a choice of dairy milk or an alternative
milk. CosMc's menu is focused on beverage
exploration, with bold and unexpected
flavor combinations, vibrant colors and
functional boosts. It's also helping to take
turmeric mainstream.
Turmeric powder has a black pepper-like
flavor with an earthy, mustard-like aroma. It
has been used in Indian culture for centuries as
a remedy for the common cold, inflammation
and an upset stomach. It functions as an
antioxidant due to the presence of curcumin
and is associated with immunity and improving
overall health.
" Although global flavors are trending
across the board, there are a few that stand
out as the most sought after by consumers
right now, " said Shannon Cushen, director of
marketing, Fuchs North America, Hampstead,
Md. " Flavors inspired by Indian cuisine, for
example, have been trending due to a variety
of factors. First of all, Indian cuisine has
been becoming more mainstream, making
it approachable and less intimidating to
consumers who aren't so adventurous. At
the same time, however, Indian cuisine
is more exotic than other mainstream
global cuisines, which is appealing to
adventurous consumers.
" Additionally, Indian cuisine features
complex spicy flavor profiles, vibrant colors,
plant-based ingredients and spices - like
turmeric - that are trending for their potential
health benefits, all of which are popular
with consumers. "
- Donna Berry contributed to this story.
Our
products
are natural,
and they age
naturally,
so we can't
rush through
timelines and
manufacture a
flavor - it has
to develop
over time. "
Kristi Jankowski, Sargento
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DAIRYPROCESSING.COM | MAR-APR 2024 13
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Dairy Processing - March/April 2024

Table of Contents for the Digital Edition of Dairy Processing - March/April 2024

Dairy Processing - March/April 2024 - Intro
Dairy Processing - March/April 2024 - 1
Dairy Processing - March/April 2024 - 2
Dairy Processing - March/April 2024 - 3
Dairy Processing - March/April 2024 - 4
Dairy Processing - March/April 2024 - 5
Dairy Processing - March/April 2024 - 6
Dairy Processing - March/April 2024 - 7
Dairy Processing - March/April 2024 - 8
Dairy Processing - March/April 2024 - 9
Dairy Processing - March/April 2024 - 10
Dairy Processing - March/April 2024 - 11
Dairy Processing - March/April 2024 - 12
Dairy Processing - March/April 2024 - 13
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