Dairy Processing -March/April 2022 - 40

PACKAGING
Given the
proliferation of
products, Klug said
it is increasingly
important that brands
develop unique shelfappeal
characteristics
for their products.
He said finishing
technologies including
matte and antiglare
printing are becoming
increasingly popular
with their customers
as they seek to win
share in the market by
making their products
stand out on the shelf. As a result, he
said Amcor is investing in equipment to support the growth
of these technologies, with the goal of helping brands achieve
differentiation at the point of sale.
As an overarching factor impacting all manufacturing
industries, the supply chain also presents pressures for
producers of cheese packaging. Klug said barrier packaging
for dairy products has been challenged by shortages of
raw materials. Amcor is working to develop solutions for
these challenges including evaluating alternatives to barrier
requirements for cheese packaging.
Combining food safety, functionality and sustainability is
another goal of innovation.
" The main challenge in producing recycle-ready cheese
packaging is to ensure, above all else, that the packaging
meets food safety requirements in terms of protection
and barrier, " Gregg said. " Once that is achieved within
the parameters of 'recycle-ready,' the focus is on creating
structures with similar operating performance characteristics
as our standard structures. "
Gregg said the polymer science and film extrusion
technology required to create such structures is extensive and
requires the dedicated efforts of the company's technical team.
As consumers look to cheese as a healthy and convenient
snacking option, brands are seeking packaging suppliers that
can deliver products with sustainable characteristics, all while
being compatible with their existing equipment.
Study: Consumers confused by healthy food labeling
Pricing and labeling are top of
mind for shoppers when it comes
to health-boosting food and beverage
products, according to a
new survey from Attest.
The consumer research platform
surveyed 2,000 US consumers
and found 60% actively
are seeking food and beverage
products to support their overall
health. Pricing was the top concern,
with 52% of respondents
worried food and beverage products
containing health-boosting
ingredients are overpriced.
The survey found widespread
confusion when it comes to determining
what is and isn't healthy.
Around half (46%) of shoppers
said they worry that wellness
products aren't actually healthy
when shopping for them. Four-inten
(41%) said they're concerned
that the health benefits of ingre40
MAR-APR 2022 | DAIRYPROCESSING.COM
dients haven't been scientifically
proven, and 32% worry that the
amount of active ingredients included
isn't enough to make a
difference.
" The research is a call to action
for the food and beverage industry
to simplify how it sells its products, "
said Jeremy King, founder
and chief executive officer of Attest.
" This data shows that identifying
real, healthy products appears
to be a serious difficulty for
American shoppers, as packaging
messages simply aren't accessible
enough for consumers. With
six-in-ten consumers actively
looking to buy healthy food and
beverage products, addressing
this issue will be of significant
benefit to the industry. "
The survey asked shoppers
about potential solutions for
overcoming common misgivings.
Respondents cited packaging as
the top area brands should focus
on if they want to increase purchase
intent. Putting clear nutrition
labeling on packaging was
the No. 1 thing consumers said
brands should do to increase
trust in their products.
Coupons are a valuable tool
for persuading shoppers to try
a wellness product for the first
time. Twenty percent of shoppers
said being able to try a product
at a discounted price would increase
their trust. More than a
third (34%) of respondents said
they would be convinced by an
endorsement from a health professional
or health organization,
and 24% said seeing a certification
logo on package would significantly
boost their trust.
-Sam Danley
sdanley@sosland.com
http://www.DAIRYPROCESSING.COM
Dairy Processing -March/April 2022

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