Dairy Processing -March/April 2022 - 16

ingredients. Its robust portfolio of
brands includes Drumstick, Häagen-Dazs,
Kim Peddle Rguem,
chief executive officer,
Dreyer's Grand
Ice Cream.
Edy's/Dreyer's, Dibs, Outshine, OREO,
Chips Ahoy!, Nestle ice cream, Butterfinger,
Toll House, Frosty Paws, Edy's Pie and Skinny
Cow.
Häagen-Dazs recently introduced City
Sweets, a new ice cream line inspired by city
street food desserts. Launched in February
in select retailers, the full product portfolio
of City Sweets will be in stores nationwide
by April.
" The design of the City Sweets package
was done by creative individuals who we
wanted to support, " Rguem said. " So, all of that
work has helped our brand grow and made it an
absolutely historic year for us. "
The City Sweets packaged collection
includes five flavors: Dulce de Leche Churro,
Coffee Chocolate Brownie, Chocolate Peanut
Butter Pretzel, Summer Berry Cake Pop and
Black & White Cookie.
The collection also embraces three snack
bar flavors: Dulce de Leche Churro, Chocolate
Peanut Butter Pretzel and Summer Berry Waffle.
TRENDING UPWARD
As a category, Rguem said ice cream continues
to show impressive growth. And DGIC is
leading this growth across a number of product
categories.
" Over the past two years, in particular, we've
definitely experienced higher sales, " she said.
" What we've seen is consumers spending more
time at home. We definitely have seen some
increased interest in nostalgic-type products,
items that bring smiles to faces. And the ice
cream category is one of those. "
Historically, it's always been more of a
seasonal category, Rguem said.
" What we're seeing now, however, is a yearround
product that's stocked and enjoyed at any
time, " she said. " So we've seen shifts in the time
of year people are consuming ice cream, as well
as the frequency of consumption. "
What's more, Rguem said consumers and
retailers alike are demanding more handled
frozen treats.
" There is incredible growth trajectory for
everything that we would call handheld - ice
cream sandwiches, ice cream bars, ice cream
sticks, et cetera, " she said. " Our Drumstick
brand has seen double-digit growth. So that is
another part of the category growth trend we're
really seeing. "
Last year was a historic one for DGIC in
many ways, Rguem said.
" I think first and foremost, we sold more
ice cream than we ever have, " she said. " We
made over 2.9 million ice cream products,
and our sales climbed to over $2 billion. Our
output was higher than it had ever been, and we
grew our market share.We also invested in our
relationship with our consumers in a bigger way
than we ever have before. With consumer input,
we created new communications to talk about
our brand, and revitalized the packaging. "
For the ice cream category, Rguem said,
16 MAR-APR 2022 | DAIRYPROCESSING.COM
Photography courtesy of Dreyer's Grand Ice Cream
http://www.DAIRYPROCESSING.COM
Dairy Processing -March/April 2022

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