Dairy Processing - June 2021 - 9

by Pamela Accetta Smith | pasmith@sosland.com
A
ccording to Research and Markets, the global clean label
ingredients market is expected to be valued at $51.14 billion
by 2024 in order to meet growing consumer demand for clean
label food and consumer packaged goods.
But what does clean label mean? What should dairy brands set as
the target for a " clean label? "
At its most basic level, clean label refers to food products that
have fewer, simpler ingredients. It implies more than processors being
honest about what's in their products; it means moving away from
highly processed ingredients and toward ingredients from natural
sources that are easy to recognize, understand and pronounce, with no
artificial additives or synthetic chemicals. In simple terms, ingredients
that consumers recognize as wholesome.
At a minimum, a clean label dairy product is free from artificial
ingredients, including artificial colors, flavors and preservatives.
Dairy is traditionally known for its healthy nutrition label, which
typically includes good amounts of protein, calcium and vitamin D.
Clean label information can also be conveyed through front-of-package
claims, such as organic or all-natural.
Today, according to Dupont Nutrition and Biosciences, even
mainstream consumers are demanding cleaner labels. In the dairy
space, clean label means ingredients that are familiar, healthy, and
responsible. But consumers do not want to skimp on taste. They want
good-for-you-products that are flavorful, and sometimes, indulgent.
LISTENING TO CONSUMERS
Lindsey Meuser, category manager, Spreads, Tillamook County
Creamery Association, said market trends have been shifting toward
clean label for some time now, but COVID-19 has given consumers
more time to reflect on the health choices they're making.
" Clean label for Tillamook means delivering high-quality ingredients
that our consumers can feel good about feeding to their families, and
providing them with that choice when others might not exist in the
market, " Meuser said.
In early 2020, Tillamook entered the cream cheese category with
Tillamook Farmstyle Cream Cheese Spreads. Like all Tillamook
products, Meuser said, they're made with rBST-free milk and highquality
ingredients.
" Unlike many cream cheese spreads competitors, Tillamook
Cream Cheese Spreads contain no gums, fillers or preservatives, " she
said. " These cream cheese spreads are available in five bold flavors
- Original, Seriously Strawberry, Very Veggie, the world's first Aged
Cheddar and Chive and Onion, which is new to shelves in 2021.We're
also continuing to work on new, innovative flavors for the future. "
DAIRYPROCESSING.COM | JUN 2021 9
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Dairy Processing - June 2021

Table of Contents for the Digital Edition of Dairy Processing - June 2021

Dairy Processing - June 2021 - Intro
Dairy Processing - June 2021 - 1
Dairy Processing - June 2021 - 2
Dairy Processing - June 2021 - 3
Dairy Processing - June 2021 - 4
Dairy Processing - June 2021 - 5
Dairy Processing - June 2021 - 6
Dairy Processing - June 2021 - 7
Dairy Processing - June 2021 - 8
Dairy Processing - June 2021 - 9
Dairy Processing - June 2021 - 10
Dairy Processing - June 2021 - 11
Dairy Processing - June 2021 - 12
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Dairy Processing - June 2021 - 18
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